首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2025-01-15
39
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Children and teenagers.
B、City-dwellers of middle class.
C、Blue-collars in firms.
D、Brazil’s consuming class.
答案
B
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/3914182.html
相关试题推荐
[originaltext]James:Hello.I’dliketoopenabankaccount.Clerk:Whattypeo
[originaltext]Today,"Traveler"invitesyoutovisitLondon.Therearefe
[originaltext]Today,"Traveler"invitesyoutovisitLondon.Therearefe
[originaltext]W:Well,Ireadaveryinterestingarticletheotherdayaboutth
[originaltext]W:Well,Ireadaveryinterestingarticletheotherdayaboutth
[originaltext]W:Well,Ireadaveryinterestingarticletheotherdayaboutth
[originaltext]Everycouplewhogoestothealtarbelievesthattheywillmak
[originaltext]Everycouplewhogoestothealtarbelievesthattheywillmak
[originaltext]W:Goodafternoon,ProfessorMiller.Someyoungparentscalledou
[originaltext]W:Goodafternoon,ProfessorMiller.Someyoungparentscalledou
随机试题
SetAhas50membersandsetBhas53members.Atleast2ofthemembersinset
Thefirstmoderndigitalcomputersweredevelopedinthe1940sformilitary
WithinEUprimaryeducation,aclearmajorityofpupilschoosetostudyEngl
假设其他条件保持不变,下列关于商业银行利率风险的表述,正确的是()。A.购买票
《义务教育美术课程标准(2011年版)》中强调要注重评价与教学的协调统一,尤其要
患者女性,25岁。停经45天,阴道少量流血2天,伴下腹部轻度酸痛,尿妊娠试验(+
某房间有可能活动的人很集中,有时很挤或有较重的设备,则楼面均布活荷载标准值(kN
下列刑罚属于财产刑的有( )。 A.罚款 B.罚金 C.剥夺政治权利
关于施工现场宿舍管理的说法,正确的有( )。A.必须设置可开启式窗户 B.床
对阑尾残株炎有意义的检查是A.腹腔穿刺 B.结肠镜 C.血常规 D.钡灌肠
最新回复
(
0
)