首页
登录
职称英语
London’s leisure industry hopes for a bonanza in July and August, thanks to
London’s leisure industry hopes for a bonanza in July and August, thanks to
游客
2024-12-24
15
管理
问题
London’s leisure industry hopes for a bonanza in July and August, thanks to the Olympics. To lure hordes of visitors, a campaign marketing Britain abroad has been launched with the slogan "You’re invited". But they may not come.
When Britain won the right to host the Olympics in 2005, ministers promised a windfall not just for sport but for tourism. Previous hosts held similar hopes, and were mostly disappointed. Since the 1992 Barcelona games, hosts have seen a fall in foreign guests during each Olympics, as well as in the months before and after, says the European Tour Operators Association (ETOA), a trade body.
The belief that a city will be expensive and chock-a-block with sports fans can deter visitors. Official advice this time reinforces that notion: Transport for London, which runs most of the capital’s transit system, has asked locals to stockpile goods and stay at home to ease congestion.
Fully 4.2m foreign tourists came to London in the summer of 2010, as well as 3m British ones. The government has belatedly acknowledged that it would be a shame to lose them. Speaking at a trade fair for the tourism industry, Jeremy Hunt, the culture secretary, expressed confidence that Britain could "defy the tourism dip" other hosts have experienced.
Early signs are not encouraging. A sample poll of tour operators by ETOA suggests 2012 bookings are a fifth lower than at this time last year; for the Olympic period they are even slower, in part because some hotels are demanding money up front. That does not mean the games will be a commercial disaster: Olympic organisers have already reserved a third of London’s hotel rooms for athletes, officials, sponsors and the media. But hotels may not see the high demand—or high prices—they expect. Barcelona and Athens did not fill their 13, 000-16, 000 rooms. London has 125, 000.
London’s proximity to other destinations normally lifts its tourist trade: it is Europe’s most-visited city. But this may be a disadvantage when it comes to hanging on to Olympic spectators. Of the past three games, people stayed for longer in Sydney and Beijing than they did in Athens, which, like London, is a short-haul trip for many international passengers.
In fact, most fans are likely to be local: British residents have bought 95% of the 3.5m tickets sold so far, reports the London 2012 Organising Committee. Since much of the population lives within a day’s commute of the capital, many ticket-holders could bypass the city’s other offerings. They are likely to spend money on some things, of course. "These people still have to eat, " points out Miles Quest of the British Hospitality Association.
Sensing weakness in London, Scotland’s tourist board has revved up its marketing operation. But it, too, may crash into a hurdle. In Greece, the Ionian Islands and other tourist hotspots suffered even more during the 2004 Olympic slump than did Athens, reckons ETOA.
Determined not to be judged by medal tables alone, London will stage a cultural extravaganza around the Olympics. Yet the city’s routine cultural offerings are far from scant—and some question whether the city really needs to sell its brand. Britain already has one of the best-developed tourist markets in the world. Yet the long-term benefit of hosting a slick and beautiful games may become apparent in the long run. The nation’s boosters must be hoping that, even if they do not come next year, prospective tourists are at least watching from afar. [br] We know from the passage that
选项
A、London is considered to be a city of rich cultures.
B、London is the most famous tourist city in the world.
C、London doesn’t need to propagate its culture.
D、London is a city with a long history and diverse cultures.
答案
A
解析
推断题。末段第二句指出“Yet the city’s routine cultural offerings are far from scant—andsome question whether the city really needs to sell its brand.”,句中的far from scant属于双重否定,因此才有后面一些人的质疑,由此可以判断[A]符合文意。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3882148.html
相关试题推荐
InLondonsomegenerationsagopeopledidn’tgotothecinema,theywentto
InLondonsomegenerationsagopeopledidn’tgotothecinema,theywentto
InLondonsomegenerationsagopeopledidn’tgotothecinema,theywentto
ThevenerableAugustaNationalGolfClubhasbeenplayinghosttotheMaster
ThevenerableAugustaNationalGolfClubhasbeenplayinghosttotheMaster
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
WhatisthecapitalofBritain?A、LondonB、LiverpoolC、ManchesterD、BirminghamA
随机试题
IntheUnitedStatestoday,manypeoplewantacollegeeducation.However,a
Mrs.Barodawasalittleprovokedtolearnthatherhusbandexpectedhisfri
[originaltext]Anewstudyhasfoundevidenceofaggressivebehaviorinchil
1.题目:五年级《复制粘贴》片段教学 2内容: 3.基本要求: (1)
依照《中华人民共和国价格法》规定的定价原则,依法实行政府定价、政府指导价的药品,
()在对基金销售活动进行现场检查时,有权对与基金销售适用性相关的制度建设等
医学人道主义的根本思想是( )。A.尊重患者的生命 B.尊重患者的人格与尊严
下列犯罪中,法律明文规定“明知”是( )的构成要件。 A.生产、销售伪劣产品
与牙周组织破坏关系最为密切的菌斑是A.成熟的龈上菌斑 B.不成熟的龈上菌斑
关于蛋白质二级结构的叙述正确的是 A.氨基酸的排列顺序 B.每个氨基酸侧链的
最新回复
(
0
)