首页
登录
职称英语
One of the most authoritative voices speaking to us today is, of course, th
One of the most authoritative voices speaking to us today is, of course, th
游客
2024-10-27
37
管理
问题
One of the most authoritative voices speaking to us today is, of course, the voice of the advertisers. Its shrilling clamour(喧闹声)dominates our lives. It shouts at us from the television screens and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the mad-side Billboards all day and flashes messages to us in coloured lights at night.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrate achievement. Why all this fantastic expenditure?
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer appeal to all his other problems of man-hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it to the advertiser to find eleven ways of making it appeal to purchasers after they finish it, by pretending that it gives status, or attracts love, or signifies manliness. If the advertising agency can do this authoritatively enough, the. manufacturer is in clover (养尊处优).
Other manufacturers find advertising saves them from changing their product. And manufacturers hate change. The ideal product is or another, some alteration seems called for how much better to change the image, the packet or the pitch made by the product, rather than go to all the inconvenience of changing the product itself. [br] According to the passage modern advertising becomes one of the most prosperous industries because ______.
选项
A、people are more concerned with the image of a product rather than the product itself
B、it saves manufacturers from considering how the products can appeal to customers
C、there are all kinds of media available
D、there are many excellent advertisers who can make their voices authoritative
答案
B
解析
细节理解题。文章第二段谈及了广告业兴旺的原因:“Perhaps the answer is that advertising saves the manufacturers from having to think about the customer”,即厂家不必再去考虑如何吸引顾客,而是把它交给广告商。故B正确。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3819264.html
相关试题推荐
Oneofthemostauthoritativevoicesspeakingtoustodayis,ofcourse,th
Oneofthemostauthoritativevoicesspeakingtoustodayis,ofcourse,th
Oneofthemostauthoritativevoicesspeakingtoustodayis,ofcourse,th
Whatdoesthepassagemainlydiscuss?[originaltext]Canalsarewatercourses
Ithinkthatyoushouldtakea(n)______languagecoursetoimproveyourEnglish
"Whatcoursesareyougoingtodonextsemester?"Idon’tknow.Butit’saboutt
Inthecourseofaday,studentsdofarmorethanjust________classes.A、toatt
Although______Spanish,heattendedthecourse.A、hewasknowingB、heisknowingC
Thomasaskedthathe______allowedtotakethecoursethissemester.A、couldbe
ThoughIhave______,I______givethesweetcourseamisssinceIamslimming.A
随机试题
Themaintopicoflastweek’smeetingwassuggestionboxes.Alldepartments
知识产权公共服务按照()可分为申请代理援助服务、咨询服务、信息服务、展示交易服务
游客被()刺伤后一般有红肿热痛现象,可能发生淋巴管炎和淋巴结炎。A.毒蛇 B
患者男性,24岁,因发烧、厌食、恶心2周,皮肤黄染2周入院。检查:T37.5℃,
进行含量均匀度检查时,取供试品A.20个 B.1个 C.2个 D.5个
在选拔具有较高人际沟通能力的员工时,宜采用( )的方法。A.案例分析 B.
简述现代企业人力资源管理各个历史发展阶段的特点。
(2017年真题)氯丙嗪化学结构名( ) A.2-氯-N、N-二甲基-10H
某市卫生行政部门计划对该市65周岁以上老年人进行口腔健康状况调查,并依据调查结果
(2019年真题)某债券的收益率为0.12,风险系数为β为1.3,假定无风险收益
最新回复
(
0
)