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  3. High street shops use a variety of means to attract shoppers, such as striki

High street shops use a variety of means to attract shoppers, such as striki

游客2024-10-05  7
问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions.
    Online retailers also(1)______ similar techniques to tempt people to their websites and to make a(n)(2)______. "In the Internet(3)______ years, online retailers competed on price, (4)______ today you just pay the (5)______ price online as offline. Any difference is(6)______ by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing,(7)______ technology, smart search engines and multimedia (8)______ an effort to increase traffic and sales.
    Some online retailers are using (9)______ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million e-mails to(10)______ every week. The content of the e-mail is(11)______ to fit the recipient’s age, lifestyle and other(12)______.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture,(13)______ you have to know how to use it properly if it’s going to be (14)______. What you’re trying to do is to(15)______ lookers into bookers."
    My Points is an(16)______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be(17)______ for a variety of goods and services. In the US, there are more than 10 million My Points (18)______ users. The service is (19)______ to join and subscribers complete an online(20)______ that produces 400 data points about them. [br] (9)
选项 A、random
B、targeted
C、intense
D、curious
答案 B
解析 语义逻辑题。根据下一句所举的例子“Lastminute．com每周向……发送邮件”，可推知网上零售商实行锁定特定的目标群体的策略。故B．targeted“被定为目标的”符合句意。random“任意的，随便的”；intense“强烈的，热切的”；curious“好奇的”。
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