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  3. Massive changes in all of the world’s deeply cherished sporting habits are u

Massive changes in all of the world’s deeply cherished sporting habits are u

游客2024-08-30  26
问题     Massive changes in all of the world’s deeply cherished sporting habits are underway.  Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
    That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
    The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
    This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
    The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical.  With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
    So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
    Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world! [br] People want to see higher-level sports competitions mainly because _______.
选项 A、they become more professional than ever
B、they regard sports as consumer goods
C、there exist few world-class championships
D、sports events are exciting and stimulating
答案 B
解析 根据最后一段的第1句，随着体育项目的全球化发展，人们作为体育比赛的消费者也有了更多的选择，因此对体育比赛的水平也有了越来越高的要求。所以人们实际上是把体育比赛当成了消费品，花了钱就希望买到最好的商品，B符合文意，为正确选项。此题可能会误选为D，但首先文章中并没有特别提到体育比赛的“精彩和吸引人”与高水平比赛的关系，另外选项本身的提法也有一定问题，因为很明显不是所有的sports events都很精彩、很吸引人，所以D不正确。
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