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  3. Since moving pictures were invented a century ago, a new way of distributing

Since moving pictures were invented a century ago, a new way of distributing

游客2024-08-08  24
问题     Since moving pictures were invented a century ago, a new way of distributing entertainment to consumers has e【66】about once every generation. Each such inno【67】has changed the industry irreversibly; each has been acco【68】by a period of fear mixed with exhilaration.  The a【69】of digital technology,【70】translates music, pictures and text into the zeros and ones of computer language, marks one of those p【71】.
    This may sound familiar, because the digital revolution, and the explosion of choice that would go【72】it, has been shown for some time. In 1992, John Malone, chief executive of TCI, an American cable giant, welcomed the "500-channel universe. " Digital television was about to deliver everything【73】pizzas to people’s living rooms. When the entertainment companies【74】(try) out the technology, it worked fine--but not at a price【75】people were prepared to pay.
    Those 500 channels eventually arrived but via the Internet and the PC【76】than through television. The digital revolution was starting to affect the entertainment business in【77】(expect) ways. Eventually it will change every aspect of it, from the way cartoons are made to the way films are screened to the way people buy music. That much is clear.【78】nobody is sure of is how it will affect the economics of the business.
    New technologies always contain within them both t【79】and opportunities. They have the potential both to make the companies in the business a great deal r【80】, and to sweep them away. Old companies always fear new technology. [br]
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