2. 职称英语
  3. Advertising played a vital role in the change of the American economy from o

Advertising played a vital role in the change of the American economy from o

游客2024-07-02  54
问题     Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
    Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans (口号，标语) or brand names.
    Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
    Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis (口臭) and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] The author’s purpose of writing this passage is to ______.
选项 A、describe the characteristics of the advertisements in early days
B、persuade people to pay attention to the importance of visual images in advertising
C、tell people the development and role of American advertising
D、explain how to sell goods by advertisements nowadays
答案 C
解析 主旨大意题。本题询问作者写这篇文章的目的是什么。本文主要讲了美国广告业的发展情况以及给美国带来的变化，故选项C为正确答案。选项A(描述早期广告的特点)只是讲了文章第二段的土要内容，不够全面。选项B(劝说人们要注意广告宣传中的视觉形象问题)不是本文的主要日的，故不选。文章不是侧重讲如何通过广告销售商品，故选项 D(讲解当今社会如何通过广告推销产品)也不符合题目要求。
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