2. 职称英语
  3. Advertising played a vital role in the change of the American economy from o

Advertising played a vital role in the change of the American economy from o

游客2024-07-02  23
问题     Advertising played a vital role in the change of the American economy from one in which most goods were produced and sold locally to one developed mainly by brand names and products sold nationally.
    Before the 1880s, most advertisements consisted entirely of print. The print itself was primarily informational: it described the product and where it could be achieved. The few images that ads contained were highly stylized. Very few ads featured slogans (口号，标语) or brand names.
    Beginning in the 1890s, however, advertisements experienced a great change. They began to look like advertising today, focusing on visual images, slogans, catch-phrases, and importance of individual’s health and psychological wealth. The J. Walter Thompson advertising agency sold Scott tissue by warning consumers of "the troubles caused by harsh toilet tissue". Lucky Strike sold cigarettes to women first by using the slogan "Reach for a Lucky instead of a sweet" and later by describing cigarettes as "torches of freedom," as symbols of modern values.
    Advertisements helped to transform American values. They made Americans aware of such "problems" as halitosis (口臭) and strange smell of body. More seriously, they helped promote a shift from an emphasis on savings toward consumption. They also helped to shift from a culture mainly toward words to the one toward visual images. [br] Which of the following is NOT about changes advertising brought to America?
选项 A、They shifted American values.
B、They led American people to consumption.
C、They made the Americans realize social problems.
D、They shaped the American culture into one oriented to visual images.
答案 C
解析 事实细节题。本题询问下面哪一项不是关于广告业给美国带来的变化。选项C(广告业使美国人意识到社会问题)在文章当中根本没有提到，故此项为符合题意的正确答案。本题可以采用排除法。选项A(它们改变了美国的价值观念)是文章最后一段第一句话的内容。根据文章最后一段第三句话可知选项B(广告使美国人转向消费)是广告业给美国人带来的变化。选项D(广告使美国文化变得以视觉形象为主)是最后一段最后一句话讲的内容，也是广告给美国带来的变化。
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