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  3. What is marketing? Or put it in another way, what does the term " marketing"

What is marketing? Or put it in another way, what does the term " marketing"

游客2024-06-19  61
问题    What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
   It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their buying preferences and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed. [br] According to the author, what is the meaning of "marketing"?
选项 A、Marketing is the process of selling and advertising.
B、Marketing is the process of finding customers and making them happy.
C、Marketing is the process of finding customers, keeping those customers happy and making profit from customers.
D、Marketing is the process of dealing with customers.
答案 C
解析 推理判断题。虽然第一段提到Many people think of it simply as the process of selling and advertising，但是下文对这一论点给予了否定。第一段最后一句给出了正确论点“So perhaps the simplest definition is this one：finding customers，keeping those customers happy and making money out of the process!”故应选C项。
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