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  3. Right now ￡4 million has been spent targeting Britain’s party drinkers. A ha

Right now ￡4 million has been spent targeting Britain’s party drinkers. A ha

游客2024-06-17  56
问题     Right now ￡4 million has been spent targeting Britain’s party drinkers. A hard-hitting (36)______ of adverts  warns that excessive drinkers could risk (37)______ consequences, and there could be health warnings on bottles of wine, or spirits. This is the government’s first national alcohol (38)______ movement. An actor in a reporter costume (39)______ the drama, the Hollywood entertainer man then (40)______ the shock factor. Despite the inevitable thought, the punch line is surprisingly (41)______. "Drink, have a good time! But know your limits!"
    The (42)______ audience, are consumers in the 18 to 24 age range. This is what the young people themselves are saying, this is what would make a difference to the behavior of people when they’ve had too much to drink. Don’t think you’re (43)______, know your limits, don’t pretend to be brave.
    What about this then? The Department of Health told us (44)____________. But the drinks industry wouldn’t accept hard-hitting messages like this. We are more likely to see slogans asking us to behave sensibly.
    Still, (45)____________. Using worldwide scientific research, the report gives a score of ZERO with regard to effectiveness. But it goes on to say that these techniques do have a surprising consequence since media approaches are important to gain public support for policy changes. So the researchers say the ads may not convince us to drink less, (46)____________ like stricter drunk-driving laws, higher taxes on alcohol, or restrictions on the sale of alcohol.
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