首页
登录
职称英语
[originaltext] Over the past decades, the environmental movement has explode
[originaltext] Over the past decades, the environmental movement has explode
游客
2024-05-07
2
管理
问题
Over the past decades, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" or "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". Ac- cording to the state’s court, "California seeks to guard against...potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut and Washington soon followed the Golden State’s lead. The rigid regulation have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concern’s now part of the mainstream.
选项
A、They became more poplar.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
How did Green advertisements change after the first wave?
转载请注明原文地址:https://www.tihaiku.com/zcyy/3587569.html
相关试题推荐
[originaltext]M:Whichcoatdidyoufinallydecidetobuy?W:Well,Iwouldhav
[originaltext]M:Whichcoatdidyoufinallydecidetobuy?W:Well,Iwouldhav
[originaltext]M:Whichcoatdidyoufinallydecidetobuy?W:Well,Iwouldhav
[originaltext]M:Whichcoatdidyoufinallydecidetobuy?W:Well,Iwouldhav
[originaltext]Overthepastdecades,theenvironmentalmovementhasexplode
[originaltext]Theaveragepersonlearnsmostofthe30,000-40,000wordswho
[originaltext]Theaveragepersonlearnsmostofthe30,000-40,000wordswho
[originaltext]Magnificent,peaceful.Justtwowordstodescribethescenic
[originaltext]Magnificent,peaceful.Justtwowordstodescribethescenic
[originaltext]M:DoctorBrook,Ijustdon’tknowwhat’swrongwithmc.Ialways
随机试题
Somepsychologistsclaimthatpeople______(出门在外时可能会感到孤独).may/mightfeellonely
Whenyouhavetomeetsomeonefromadifferentculture,beprepared.Ifyou
______helovestraveling,hedoesnotwanttotravelalone.A、AsmuchB、Muchtho
清水市国土资源局按照工作计划,拟集中在2018年6月办理几项资产采购业务(均达到
观察作为被审计人员经常使用的审计技术,关于这一技术的描述不正确的是:A.观察在证
下列银行业金融机构中,不得吸收公众存款的是()。A.村镇银行 B.农村合作银
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
制定劳动定额的主要方法有技术测定法、()和经验估工法。A.统计分析法 B.图
A.多为上腹正中或偏右节律性疼痛 B.多为剑突下正中或偏左节律性疼痛 C.上
下列关于债券价值对债券期限敏感性的说法中,不正确的有()。A.债券期限越短,债
最新回复
(
0
)