[originaltext] Food prices are at their highest level since the United Natio

Food prices are at their highest level since the United Nations Food and Agriculture Organization began keeping records in 1990.(23)The causes include bad weather and growing demand. Some experts also blame the use of food crops to make fuel. But higher food prices are not always the result of limited supplies. Coffee prices have jumped almost 50 percent in six months. Prices have reached a 13-year high. Yet growers expect their current crop to be almost ten percent bigger than the last one. JM Smucker is an American company known for its jellies and fruit spreads. But Smucker also owns Folgers, America’s top-selling packaged coffee. On Tuesday, Smucker said it would raise the prices of its coffee products by an average of ten percent. It said the increase is driven by the higher prices for coffee beans. Experts say coffee prices are rising mainly because people are willing to pay more. Coffee sellers like Mark Warmuth say tastes are changing and more people want a good cup of coffee. There’s no right or wrong answer with regard to "What’s a good cup of coffee?" A lot of it has to do with personal preference or taste.(24)Those bigger companies like Starbucks have spread the idea of coffee as an affordable luxury. The thinking goes that during hard times, people might not go on a trip but they might be willing to pay extra for good coffee. Greater demand for high-quality coffee has helped drive coffee prices higher. People in India drink lots of coffee.(25)Starbucks just announced plans to enter that market in a deal with India’s Tata Coffee Company.
23. Which reason is referred to for food price rising in this passage?
24. Which idea of coffee is promoted by some bigger companies like Starbucks?
25. What is Starbucks’ attitude to the Indian market?