首页
登录
职称英语
[originaltext] Google got a belated gift from the holiday-shopping season. E
[originaltext] Google got a belated gift from the holiday-shopping season. E
游客
2024-04-17
36
管理
问题
Google got a belated gift from the holiday-shopping season. Excluding certain items, Google reported a profit of $ 10.65 a share, exceeding analysts’ estimates.(19)Revenue was $ 11.34 billion, up from $ 8.13 billion in the same period a year ago. For its fiscal year, Google hit $ 50 billion for the first time. The financial surge sent Google shares up nearly 5% in after-hours trading, to $736. 40, on Tuesday. Still, Google’s results were tempered by an unnerving trend: The price advertisers pay Google each time someone clicks on an ad dipped 6% from the year-ago quarter—the fifth-straight quarter that so-called cost-per-click prices have declined, year over year. Results on the heels of a third quarter in which earnings tumbled, gave investors a better sense of how the growing popularity of smartphones and tablet computers are affecting prices in the digital-advertising market. Like Facebook, Zynga and others, Google faces a vexing issue:(20)As millions of people give up conventional PCs for mobile devices, advertisers pay Google lower rates for search ads on smartphones and tablet computers than they do for ads found through searches on desktop PCs and laptops. So far, advertisers haven’t been willing to pay as much because of the disparity in screen sizes. But Google’s fourth-quarter numbers offered hope. The company’s advertising rates fell less than in previous periods.(21)Google’s earnings have risen overall, because the total number of clicks on the ads—for which Google is often paid—have steadily climbed.
19. How much was Google’s revenue in the same period a year ago?
20. Why does Google get lower rates for search ads on mobile device than those on PCs?
21. What does the speaker say about Google s earnings?
选项
A、Smartphones and tablet computers are getting less popular.
B、Millions of people give up conventional PCs for mobile devices.
C、There is no promising future for ads on mobile devices.
D、Advertisers face the problem of bankruptcy.
答案
B
解析
原因目的题。本题问的是谷歌移动设备的广告收入率要低于个人电脑的广告收入率的原因。短文中指出由于数百万计的人放弃了传统的个人电脑,更倾向于移动设备,因此广告商付给谷歌在智能手机和平板电脑的广告费用要低于在台式电脑和笔记本电脑上的广告费用。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3558482.html
相关试题推荐
[originaltext]Googlegotabelatedgiftfromtheholiday-shoppingseason.E
[originaltext]Todaywe’regoingtofindoutallaboutpublictransportinL
[originaltext]Todaywe’regoingtofindoutallaboutpublictransportinL
[originaltext]W:(12)Attheageoffortyyougaveupagoodjobinindustrytod
[originaltext]W:(12)Attheageoffortyyougaveupagoodjobinindustrytod
[originaltext]W:Peter,haveyougotatelevision?M:Yes,Ihave.InfactI’ve
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
随机试题
"TheHydrologicCycle"Thehydrologiccycleisthetransferofwaterfromthe
WashingtonUniversityinSaintLouis,Missouri,isamedium-sizeduniversity
[originaltext]M:Ididn’tseeyouincreativewritingclasstoday.Whathappened
投资者甲持有某三年期债券,面额为100元,票面利率10%,2012年12月31日
基金托管人的职责包括()。Ⅰ.按照规定开设基金财产的资金账户和证券账户Ⅱ.对所托
A.葫芦科B.木犀科C.葡萄科D.豆科E.茜草科沙苑子来源于
下列不属于海洋测量工作的是()A.定位 B.海洋重力测量 C.导航
排油注氮装置调试时,断流阀应处于(____)位置。(A)打开(B)关闭(
防火门门扇与门框的搭接尺寸不应小于()mm。A.12 B.11 C.9
一额定电压为10kV的静电电容器,其容抗值为10.5Ω,接在6kV母线上,电容器
最新回复
(
0
)