首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2024-04-15
6
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". [20]Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. [21]His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money: from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. By the time the Shanby Group bought it in 1988, Amos had nothing left: he even signed away his trademark "Amos". In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
20. What kind of company was Amos with in the beginning?
21. Why did Amos begin to lose money after his initial success?
22. Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、He couldn’t sell the cookies.
B、He was a bad manager.
C、He was not a good salesman.
D、He was sued for libel.
答案
B
解析
短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,注意文中的he was no manager意为“他根本不擅长管理”,所以公司开始亏损,故选B。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3555835.html
相关试题推荐
[originaltext]Anewstudy,aimedatdiscoveringthepositiveeffectsofbre
[originaltext]Anewstudy,aimedatdiscoveringthepositiveeffectsofbre
[originaltext]Acompanymobilephoneorlaptopmightseemlikeabenefitof
[originaltext]Acompanymobilephoneorlaptopmightseemlikeabenefitof
[originaltext]Mosttypesofcancercanbeputdowntobadluckratherthan
[originaltext]W:Goodafternoon,Dr.Bishop.Doyouhaveacoupleofminutes?Y
[originaltext]W:Goodafternoon,Dr.Bishop.Doyouhaveacoupleofminutes?Y
[originaltext]W:Goodafternoon,Dr.Bishop.Doyouhaveacoupleofminutes?Y
[originaltext]W:Hi,Brian,haveyouheardofournewdeanfromCanada?M:Hear
[originaltext]W:Hi,Brian,haveyouheardofournewdeanfromCanada?M:Hear
随机试题
Aliftiswonderful.It’salso(11)forus.Thinkaboutatallbuilding.Mayb
IdentityTheftA)Identitytheftandidentityfrauda
信件咨询是读者从馆外获取图书馆信息最便利、最常用的渠道。()
某些远离海洋的山区,人群中易患地方性甲状腺肿的发病因素是()A.先天禀赋,
水泥砂浆整体饰面层施工后,养护时间不应小于()天;抗压强度应达到()Mpa。
下列有关克罗恩病的叙述,正确的是( )。A.回肠末段一般不受累 B.病变常弥
材料一 生活中,同一种类的电池可以在不同产品上使用,既可以用在电视遥控器上
()通常是指金融资产根据历史成本所反映的账面价值。A.名义价值 B.市场
看见“月晕”后经常“刮风”,即得出“月晕而风”的结论,这表明思维具有()。单选
(2017年真题)某企业计提生产车间管理人员基本养老保险费120000元。下列各
最新回复
(
0
)