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  3. Dr. Alan Hirsch designs smells for businesses. He says that it doesn’t take

Dr. Alan Hirsch designs smells for businesses. He says that it doesn’t take

游客2024-04-10  54
问题     Dr. Alan Hirsch designs smells for businesses. He says that it doesn’t take a whole lot of smell to affect you. Store owners can【B1】______you to the candy aisle—even if you don’t realize you’re smelling candy!
    This idea【B2】______a lot of people. Groups that protect the rights of shoppers are【B3】______. They say the stores are using a kind of brainwashing, which they call "smell-washing."
    "It’s pretty dishonest," says Mark Silbergeld. He runs an organization that【B4】______products for consumers.
    The scientists hired to design the scents disagree. "There’s soft background music. There’s special lighting. There are all【B5】______bells being used," says Dr. Hirsch. "Why not smells? "
    "One reason why not," says Silbergeld, "is that some people are【B6】______to certain scents pumped into products or stores."
    But there’s a whole other side to this【B7】______. Do the smells really work? So far, there is little【B8】______one way or the other. But Dr. Hirsch has run some interesting experiments.
    In one of Hirsch’s experiments, 31 volunteers were led into a shoe store that smelled【B9】______like flowers. Later, another group shopped in the same store, but with no flower【B10】______. Dr. Hirsch found that 84 percent of the shoppers were more likely to buy the shoes in the flower-scented room. But Hirsch found out something even stranger.
    "Whether the volunteers liked the flower scent or not didn’t matter," Hirsch says. "Some reported that they hated the smell. But they still were more likely to buy the shoes in the scented room." [br] 【B2】
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