首页
登录
职称英语
Next month Britons will have yet more smartphones to choose from, when device
Next month Britons will have yet more smartphones to choose from, when device
游客
2024-04-06
4
管理
问题
Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on sale. Wiko hopes that its phones, which in France start at around 70 Euros, will be as popular across Britain as at home. In 2013 nearly 7% of French first-time smartphone-buyers chose a Wiko. In early 2014 the firm claims to have been the second-biggest vendor in France.
Wiko is not alone. In both rich countries and poor ones, cheaper smartphone brands are
making inroads
. Demand for costly phones, mainly in developed economies, is slowing, but that for less expensive devices is booming. People who will buy their first smartphones today perhaps care less about the brand and more about price than the richer, keener types of a few years ago. They are likely to pay less for a nice new smartphone than they did for their shabby old phone, because the cost of making smartphones has decreased.
The declining cost of making phones means that buyers are getting more for their money. Two years ago the median price of a smartphone was $325. Last year it was $250. This year it may be $200. The cheapest phones will become cheaper still.
All this is great for smartphone-buyers everywhere. It is less good news for the market leaders, Apple and Samsung—the only vendors making much money. Apple may evade being influenced by its operating system and apparently exceptional brand, although it has lately been selling cheaper iPhones. Samsung, which dominates the market for phones running on Google’ s Android operating system, may be more vulnerable.
Granted, Samsung makes cheaper devices as well as dearer ones, and it can afford some slimming of its margins. But its problem, Mr. Jeronimo, a researcher from Internet Data Center, says, is that it carries lots of costs, in research and development and in marketing, that cheaper rivals do not.
Samsung is doubtless wise to this. Hence its attempt to push beyond the smartphone, into smart watches and wristbands, connected domestic appliances and the business market. The weather of Mobile-phone brands is variable: ask Ericsson, HTC, Motorola and Nokia—the previous successful brands. Samsung has spent buckets of gold building its name. It will not want to be replaced by the Wikos of the world. [br] Facing cheaper brands, Samsung feels worried because it______.
选项
A、has lost its market share of cheaper smartphones
B、has no cheaper smartphones
C、has to invest more in research and marketing
D、has to cooperate with other brands to develop cheaper smartphones
答案
C
解析
细节题。根据第五段中But its problem…is that it carries lots of costs,in research and development and in marketing,that cheaper rivals do not可知C项符合题意,选项中的invest more为carries lots of cost的同义替换。因此,正确答案是C。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3543220.html
相关试题推荐
NextmonthBritonswillhaveyetmoresmartphonestochoosefrom,whendevice
NextmonthBritonswillhaveyetmoresmartphonestochoosefrom,whendevice
NextmonthBritonswillhaveyetmoresmartphonestochoosefrom,whendevice
HaveSmartphonesDestroyedaGeneration?[A]I’vebeenresearc
HaveSmartphonesDestroyedaGeneration?[A]I’vebeenresearc
HaveSmartphonesDestroyedaGeneration?[A]I’vebeenresearc
HaveSmartphonesDestroyedaGeneration?[A]I’vebeenresearc
HaveSmartphonesDestroyedaGeneration?[A]I’vebeenresearc
HaveSmartphonesDestroyedaGeneration?[A]I’vebeenresearc
[originaltext]Thepopularityofmobiledeviceshashadsomeunintendedand
随机试题
编制工程量清单出现计算规范附录中未包括的清单项目时,编制人应做补充,下列有关编制
支气管哮喘的肺功能异常,主要表现在A.肺活量减少 B.最大通气量增加 C.第
按照“首问负责”原则,存量贷款客户由( )进行维护和管理并承担相应责任,原则上
(2020年真题)关于远期合约,以下表述错误的是()A.远期合约通常在到期
单室模型静脉滴注血药浓度随时间变化的公式是A.C=k0(1-e-kt)/VkB.
急性肾衰病人的饮食护理中错误的是A:高蛋白 B:高热量 C:充足维生素 D
火灾自动报警系统对火灾声光警报器进行调试,逐一将火灾声光警报器与火灾报警控制器相
社会主义社会教师职业道德修养的主要内容包括:()、()和(
2004-30.具有祛风通络,杀虫止痒功效的药物是 A.海风藤B.海桐皮C
下列比率的数值越高,说明企业盈利能力越强的有( )。A.存货周转率 B.已获利
最新回复
(
0
)