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  3. High street shops use a variety of means to attract shoppers, such as striki

High street shops use a variety of means to attract shoppers, such as striki

游客2024-04-03  29
问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions. Online retailers also【C1】______similar techniques to tempt people to their websites and to make a purchase. "In the Internet【C2】______years, online retailers competed on price, but today you just pay the same price online as offline. Any difference is made up by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing, personalized technology, smart search engines and【C3】______in an effort to increase traffic and sales. Some online retailers are using【C4】______e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million emails to customers every week. The content of the email is【C5】______to fit the recipient’s age, lifestyle and other factors.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it【C6】______if it’s going to be effective. What you’re trying to do is to【C7】______lookers into bookers."
    MyPoints is an【C8】______scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be【C9】______for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online【C10】______that produces 400 data points about them.
    A)incentive B)tailored C)diplomatic D)profile
    E)properly F)embarked G)boom H)targeted
    I)indicative J)deploy K)recommendation L)convert
    M)multimedia N)invariably O)redeemed [br] 【C4】
选项
答案 H
解析 此处需填入修饰e-mail services的词。下文举了Lastminute．com的例子，说他们每周向顾客发送200多万封电子邮件，邮件的内容符合接收者的年龄、生活方式等。由此可知网络零售商采用锁定特定目标群体的策略，故targeted“被定为目标的”符合句意。
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