首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-03-31
4
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies(雅皮士,少壮高薪职业人士)". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics(健身操)or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket(高档消费人群的)retailing network that helped push sales to $1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $27 to $85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors(and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reeboks exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] What lesson has Reebok learned from Nike’s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
D
解析
最后一段提到“通过产品多样化和详细的市场调查,锐步希望避免耐克几年前所遇到的分销问题。当时耐克公司错误地判断了健身操鞋的销售热,最后不得不通过折扣商店售出其数量庞大的存货”,由此可知D正确。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3534730.html
相关试题推荐
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"f
ImaginethattheSpanish-speakingworldwasasinglecountrywhichiscalled
ImaginethattheSpanish-speakingworldwasasinglecountrywhichiscalled
ImaginethattheSpanish-speakingworldwasasinglecountrywhichiscalled
ImaginethattheSpanish-speakingworldwasasinglecountrywhichiscalled
ImaginethattheSpanish-speakingworldwasasinglecountrywhichiscalled
随机试题
Smokingisharmfultoourhealthandisextremelyhazardoustochildren.Par
下列检查不能较好反映肾小球滤过功能的是A.内生肌酐清除率 B.血肌酐测定 C
下列关于Authorware的描述中正确的是()。A.将用Authorware制
用作均质坝的土料,对其渗透系数k的要求是()。A.k不大于10-5cm/s
会计政策或估计变更影响,如公司报告期内存在会计政策或会计估计变更,重点核查影响内
下列各项中,属于流动负债的有()。A、应付职工薪酬 B、预收账款 C、专
2016年江苏农业生产经营人员1270.87万人。其中女性645.40万人,苏南
简述员工培训与开发评估方案的实施步骤。
某日银行经理小王一个人同时需接待三个客户,经他初步估算,接待这些客户分别需要6分
进行单一产品的本量利分析时,下列关于利润的计算公式中,正确的有()。A.利润=
最新回复
(
0
)