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  3. In recent years, the food industry has increased its use of labels. Whether

In recent years, the food industry has increased its use of labels. Whether

游客2024-03-08  40
问题     In recent years, the food industry has increased its use of labels. Whether the labels say ’non-GMO (非转基因的)’ or ’no sugar,’ or ’zero carbohydrates’, consumers are increasingly demanding more information about what’s in their food. One report found that 39 percent of consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information. Food manufacturers are responding to the report with new labels to meet that demand, and they’re doing so with an eye towards giving their products an advantage over the competition, and bolstering profits.
    This strategy makes intuitive sense. If consumers say they want transparency, tell them exactly what is in your product. That is simply supplying a certain demand. But the marketing strategy in response to this consumer demand has gone beyond articulating what is in a product, to labeling what is NOT in the food. These labels are known as "absence claims" labels, and they represent an emerging labeling trend that is detrimental both to the consumers who purchase the products and the industry that supplies them.
    For example, Hunt’s put a "non-GMO" label on its canned crushed tomatoes a few years ago—despite the fact that at the time there was no such thing as a GMO tomato on the market. Some dairy companies are using the "non-GMO" label on their milk, despite the fact that all milk is naturally GMO-free, another label that creates unnecessary fear around food.
    While creating labels that play on consumer fears and misconceptions about their food may give a company a temporary marketing advantage over competing products on the grocery aisle, in the long term this strategy will have just the opposite effect: by injecting fear into the discourse about our food, we run the risk of eroding consumer trust in not just a single product, but the entire food business.
    Eventually, it becomes a question in consumers’ minds: Were these foods ever safe? By purchasing and consuming these types of products, have I already done some kind of harm to my family or the planet? For food manufacturers, it will mean damaged consumer trust and lower sales for everyone. And this isn’t just supposition. A recent study found that absence claims labels can create a stigma around foods even when there is no scientific evidence that they cause harm.
    It’s clear that food manufacturers must tread carefully when it comes to using absence claims. In addition to the likely negative long-term impact on sales, this verbal trick sends a message that innovations in farming and food processing are unwelcome, eventually leading to less efficiency, fewer choices for consumers, and ultimately, more costly food products. If we allow this kind of labeling to continue, we will all lose. [br] What does the author say absence claims labels will do to food manufacturers?
选项 A、Cause changes in their marketing strategies.
B、Help remove stigma around their products.
C、Erode consumer trust and reduce sales.
D、Decrease support from food scientists.
答案 C
解析 根据题干中的信息词absence claims labels和food manufacturers，答案线索可以定位到第五段。第五段第三句提到：“对食品制造商来说，这将意味着损害消费者的信任，削减每个人产生的销售额。”选项C是对该句的同义转述，故为正确答案。选项A在文中没有提到，很容易排除。选项B是根据第五段最后一句中的stigma设置的干扰项，原文是说“不舍某种成分声明”标签会给食品带来污名，而不是消除污名，选项B排除。选项D在文中也没有提到，故也排除。
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