首页
登录
职称英语
[originaltext] Advertising informs consumers about the existence and benefit
[originaltext] Advertising informs consumers about the existence and benefit
游客
2024-03-07
6
管理
问题
Advertising informs consumers about the existence and benefits of products and services, and attempts to persuade them to buy them. The best form of advertising is probably word-of-mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased. Yet virtually no providers of goods or services rely on this alone, but use paid advertising instead. Indeed, many organizations also use institutional or prestige advertising which is designed to build up their reputation rather than to sell particular products.
Although large companies could easily set up their own advertising departments, write their own advertisements and buy media space themselves, they tend to use the services of large advertising agencies. These are likely to have more resources and more knowledge about all aspects of advertising and advertising media than a single company. It is also easier for a dissatisfied company to give its account to another agency than it would be to fire its own advertising staff. The client company generally gives the advertising agency an agreed budget, a statement of the objectives of the advertising campaign known as a brief and an overall advertising strategy concerning the message to be communicated to the target customers. The agency creates advertisements and develops a media plan, specifying which media will be used and in which proportions. Agencies often produce alternative ads or commercials that are pretested in newspapers, television stations etc., in different parts of the country before a final choice is made prior to a national campaign.
12.What is probably the best form of advertising according to the speaker?
13.What does the speaker say is the purpose of many organizations using prestige advertising?
14.How do large companies generally handle their advertising?
15.What will advertizing agencies often do before a national campaign?
选项
A、Word-of-mouth advertising.
B、Distributing free trial products.
C、Prestige advertising.
D、Institutional advertising.
答案
A
解析
题目问的是说话者认为最好的广告形式可能是什么。开头部分直接提到,最好的广告形式可能是口口相传。由此可知A项为正确答案。B项在文中未提及,故排除;C项和D项虽然在短文中有提及,但不符合题干要求,故排除。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3514062.html
相关试题推荐
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
ACMEAtlanticisawell-knownandrespectedtradingcompany.Wehandleimpor
TheFutureofTelevision:What’sonNext?Bossesinthetelevis
Text3Thateveryone’stoobusytheseda
(2021年真题)根据《国际评估准则105——评估基本方法和具体方法》,评估师在
下列属于借款人生产经营状况和经济技术实力评估的是()。A.了解借款人近3年的总资
下列可以适用代理的行为是()。A:买卖 B:立遗嘱 C:接受继承 D:债务
产权人甲、乙共用一宗地面积为300m2的土地,无独自使用院落。甲、乙分别拥有独立
膀胱结石A.多数导致慢性尿潴留 B.腰部放射性绞痛伴血尿 C.无痛性血尿
下列属于我国副省级新区的有( )。A.上海浦东新区 B.天津滨海新区
下列选项中,属于建设单位安全责任的有()A、依法办理临时占用规划批准范围以外场地
最新回复
(
0
)