首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
游客
2024-03-07
34
管理
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、Socializing and networking have made people closer.
B、Its high credibility has made people trust the products.
C、Its low costs have brought more profits to advertisers.
D、Relatives and friends become more independent of the net.
答案
A
解析
短文中提到,口碑广告广受欢迎的主要原因同样很明显。原文中说,现在社交和网络使得人与人之间的距离变得越来越近,亲朋好友可以通过网络轻松取得联系。因此答案为A。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3513415.html
相关试题推荐
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Hereisaquestionforyou.Thecustomerisalwaysright.Rig
[originaltext]Moderator:Hello,ladiesandgentlemen.Itgivesmegreat
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]MedicalexpertssaymostAmericansdonotgetenoughsleep.T
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]TheWorldHealthOrganizationsays57nationsinSouthernAfr
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
[originaltext]W:WhatdoyouthinkofTV?Ithinkitisafalsegod,adang
随机试题
______harder,hewouldhavegotthroughtheexams.A、HadheworkedB、Hehadworke
Itisatimewornsignofoldageandfrailty.Yetarthritisoften【1】______t
A.apparentlyB.part-writtenC.treatsD.workE.securedF.supplyG.
It’s6o’clockalready.Wehave(bare)______enoughtimetocatchthetrain.b
RNA和DNA彻底水解后的产物()。A.核糖相同,部分碱基不同 B.碱基相同
风湿性疾病的概念是指A、累及关节及软组织的一组病因各异的疾病 B、风寒痹症
指出下列哪些内容符合女性周期生理情况:A.黄体生成素释放激素作用于垂体前叶,由
全冠龈上边缘的缺点是A、容易造成菌斑附着 B、边缘不易密合 C、易产生继发龋
某工程公司在C项目承接中共发生业务招待费3万元,该项目完工时共发生项目管理人员工
病人男性,21岁。右侧肢体抽搐2年,突然昏迷1小时。查体:神志浅昏迷,左侧肢体偏
最新回复
(
0
)