首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
[originaltext] Tonight, I’ll be specifically talking about wordcof-mouth adv
游客
2024-03-07
62
管理
问题
Tonight, I’ll be specifically talking about wordcof-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well, do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, wordcof-mouth advertising happens when a person tells another person about the good experience with a product or service. That second person then tells another friend, family member, or colleague. By contrast, traditional advertisers talk about how good their products are. Usually, they say things like "Studies show that our products are the best. ", or "Everyone loves our products. ", but it can sound insincere or unconvincing. And some statistics also prove that wordcof-mouth advertising is more reliable and effective.
According to a new study from NOP World, 93% of people believe wordcof-mouth is the most reliable way to find out information about products and services, 70% of people are affected by it, 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that wordcof-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of wordcof-mouth advertising are also apparent. Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
Questions 13 to 15 are based on the passage you have just heard.
13. What does the speaker say about purchasing products?
14. What do we learn from the new study of NOP World?
15. What is the main reason for the wide popularity of wordcof-mouth advertising?
选项
A、He prefers to buy products recommended by advertisers.
B、He prefers to buy products recommended by professionals.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust any kind of advertisements.
答案
C
解析
原文中讲话者问道:你更倾向于购买广告推销的产品还是朋友推荐的产品?然后接着说他个人更倾向于后者,因为他相信朋友。因此答案为C。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3513413.html
相关试题推荐
[originaltext]M:Goodmorning,madam!CanIhelpyou?W:Oh,Idohopeso.Iha
[originaltext]M:Goodmorning,madam!CanIhelpyou?W:Oh,Idohopeso.Iha
[originaltext]W:Well,beforewedecidewe’regoingtoliveinEnderby,wereal
[originaltext]M:It’sreallyamazinghowmanycolorsthereareintheseThaisi
[originaltext]M:It’sreallyamazinghowmanycolorsthereareintheseThaisi
[originaltext]W:ProfessorSmith,Iwonderifyoucanfillmeinonyourlectur
[originaltext]W:ProfessorSmith,Iwonderifyoucanfillmeinonyourlectur
[originaltext]W:ProfessorSmith,Iwonderifyoucanfillmeinonyourlectur
[originaltext]W:We’veallheardthesaying"Laughteristhebestmedicine."Ho
[originaltext]W:We’veallheardthesaying"Laughteristhebestmedicine."Ho
随机试题
Duringtheperiodofeconomicrecession,dailynecessitieswereinshortsupply
(1)Imaginethatyoucouldrewindtheclock20years,andyou’re20yearsyoun
区分表皮葡萄球菌与腐生葡萄球菌的药敏试验是A.青霉素 B.新生霉素 C.万古
女,32岁,右下后牙龈向外膨隆,后牙渐松动3个月。X线片(如图)示右下颌磨牙区颌
下列哪项不是鉴别寒证与热证的要点A.身热与身冷 B.面赤与面白 C.口渴与不
站用交流电源系统可研初设审查参加人员应为技术专责或在本专业工作满(____)以上
我国相关法律规定强制隔离戒毒的期限为()。A.1年 B.2年 C.3年
在圆弧顶(底)形成的过程中,表现出的特征有()。?A.成交量的过程是两头多、中
下列关于保证债务诉讼时效的表述中哪一个是错误的?A.主债务已经超过诉讼时效期间的
某普通合伙企业有甲、乙、丙、丁四位合伙人,合伙协议约定,合伙企业债务由合伙人平均
最新回复
(
0
)