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[originaltext]Advertising is the tool that has always been used to convince the
[originaltext]Advertising is the tool that has always been used to convince the
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2024-02-10
61
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问题
Advertising is the tool that has always been used to convince the public to buy products. In the beginning, it was a basic and crude tool. Craftsmen cried out to passersby, telling the quality of their products. Today, newspapers, magazines, radio, and television use a variety of means to introduce the public to many products developed through technology.
The Romans started using recorded advertisements. They smoothed and whitened areas on a wall where advertisements could be written or carved.
In the Middle Ages, people continued to use verbal announcements and written messages, but a new form of advertising, using symbols, was developed as well. Shops displayed a special symbol to indicate what goods or services could be found inside.
The Industrial Revolution caused an explosion in the advertising field. The abundance of luxury goods, coming both from new inventions and from trade with different parts of the world, meant that consumers had to be told more about products than ever before. They had to be persuaded that they needed all these new products and that one product was superior to its many competitors. The buying public was soon being exposed to endless amounts of advertising.
Questions 32 to 35 are based on the passage you have just heard.
32. What is the passage mainly about?
33. How did early craftsmen advertise their products?
34. Who first started using written advertisements?
35. When did advertising first boom?
选项
A、The history of Industrial Revolution.
B、The history of Middle Ages.
C、The development of technology.
D、The development of advertising.
答案
D
解析
选项均为名词短语且概括性强表明,本题可能考查短文的主题。短文开篇就给广告下了定义,然后介绍了广告业在最早期的时候、罗马时代、中世纪以及工业革命时期逐步发展的过程,故答案为[D]。
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