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  3. "Innovative" does not necessarily mean radical or expensive, nor do the best

"Innovative" does not necessarily mean radical or expensive, nor do the best

游客2024-02-08  18
问题     "Innovative" does not necessarily mean radical or expensive, nor do the best ideas come from the top. A woman on the shop floor at Ford suggested putting symbols of different engine parts so that drivers would not need a manual to do something simple, such as check the oil. It proved so popular it is now common practice.
    Ford’s open policy towards employees’ ideas "generates tens of thousands of e-mails a month", according to Ed Sketch, the director of training and development in America and Europe. The company has even employed people to sift through them. Money-saving brainwaves are rewarded with big bonuses or a new car.
    Companies might want to recruit innovative thinkers, but do they really want nonconformists on board? Peer Granger, the head of Insight Training, which runs innovation workshops for companies, believes that the risk of not having them on board is greater. "It’s not like the old days, where companies could churn out the same old product year after year and customers would buy them. If companies don’t innovate, they die. Just look at the high street. And almost by definition, you have to be difficult in order to innovate because it is about challenging the status quo."
    The problem is that innovators are usually seen as trouble-makers and are often the first people to go if a company is downsizing. There’s such a blame culture that people are scared to step outside the norms. In our workshops we show people the value of breaking rules."
    However, Granger thinks that difficult, innovative people would crumble without their conformist colleagues. "Crikey, you need the other people to say, ’Hang on, maybe this isn’t a good idea’, which can save you a lot of hassle later. And turning an idea into reality may involve office politics, which difficult people may not be good at." [br] Who does the word "nonconformists"(Line 1, Para. 3)refer to in this passage?
选项 A、People who refuse to believe in the Church.
B、People who always object to the top in the company.
C、People who dare to be innovative.
D、People who support the old ways of behaving.
答案 C
解析 由文章第3段第2句可知，the risk of not having them on board中的them指的是那些innovative的人。而根据本段第1句又可知，the risk of not having them on board中的them指的也是nonconformists，所以由对等关系可知，nonconformists指的就是innovative的人，C)表述内容与原文_致，故为答案。
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