首页
登录
职称英语
The appeal of advertising to buying motives can have both negative and posit
The appeal of advertising to buying motives can have both negative and posit
游客
2024-02-08
3
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 【B1】______to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have 【B2】______people’s desire for better fuel economy for their cars by advertising automotive products that【B3】______gasoline mileage(里程). Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally 【B4】______. A few years ago a brand of bread was offered to dieters with the 【B5】______that there were fewer calories in every slice. It 【B6】______ that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real 【B7】______. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a 【B8】______investment for most people.
If consumers consider the quality of the insurance plans and the message in the ads, they will 【B9】______the advertising. Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is 【B10】______to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision. [br] 【B1】
选项
答案
convinced
解析
convinced,意为“被说服”。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3431427.html
相关试题推荐
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvince
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvincethe
[originaltext]Advertisingisthetoolthathasalwaysbeenusedtoconvincethe
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
U.S.EducationSecretaryArneDuncanappealedFridayforanewgenerationof
随机试题
A.L-抗坏血酸 B.盐酸硫胺 C.核黄素 D.盐酸吡多辛 E.氰钴胺维
某软件公司计划开发一套教学管理系统,用于为高校提供教学管理服务。该教学管理系统基
颅内肿瘤钙化发生率最高者为()A.脑膜瘤 B.少支胶质瘤 C.垂体腺瘤 D
A.X线钡剂造影:升结肠呈充盈缺损,肠腔狭窄,肠壁僵硬 B.X线钡剂造影:结肠
粪便显微镜检查,以下错误的是A.低倍镜检查虫卵、原虫等B.高倍镜观察细胞等C.正
Isimplygaveintohim,andI'vefeltreg
国外某研究机构针对网上购物行为进行调查,随机抽取2万名网络购物消费者,对其进行“
某可转换债券面值为1000元,转换比例为40,实施转换时,标的股票的市场价格为每
A.导赤丸 B.补中益气丸 C.健脾生血颗粒 D.藿香正气水 E.小柴胡
某男患者,65岁。患胃癌四年,晚期,已失去手术治疗价值,生命垂危。家属再三恳求医
最新回复
(
0
)