2. 职称英语
  3. In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant i

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant i

游客2024-01-20  50
问题     In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this minimal selection they added one new concept: quick service, no waiters or waitresses, and no tips.
    Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cook’s sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
    Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brother’s fast food restaurants and bought the right to franchise(授权)other copies of their restaurants. The agreement included the right to duplicate the menu, the equipment, even their red and white buildings with the golden arches.
    Today McDonald’ s is literally a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history. [br] This passage is mainly about ______.
选项 A、the business careers of Mac and Dick McDonald
B、how McDonald’s became a billion-dollar business
C、Ray Kroc’s business abilities
D、the development of fast-food services
答案 B
解析 本题为主旨大意题。本篇按时间顺序，以细节叙述的方式逐段告诉我们麦当劳餐厅是如何取得成功的。第一、二段讲述McDonald兄弟在加利福尼亚州新开餐厅的特色以及这些新的特色给他们带来的成功。第三段讲他们通过开连锁店在生意上所取得的进一步发展。通过前几段的铺垫，最后一段达到高潮，点明McDonald兄弟的经营史是现代美国商业史上最令人难以置信的成功故事。在1976年，他们的总销售额达十亿多美元。以整篇的结构来看，比较容易得出答案：这是一篇讲述McDonald兄弟如何取得经营上成功的故事。所以，正确答案是B)项。答案A)虽然与本篇内容也有关，但显然不如答案B)项的内容确切，所以不能选A)项。C)项和D)项都只是本篇的某些细节，而非主要内容，所以也不是正确答案。只有B)项最为贴切地表达出本篇的内容，所以应选B)项。
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