2. 职称英语
  3. Do the following statements agree with the claims of the writer in Reading Passa

Do the following statements agree with the claims of the writer in Reading Passa

游客2024-01-08  24
问题 Do the following statements agree with the claims of the writer in Reading Passage 3?
In boxes 33-40 on your answer sheet, write
YES if the statement agrees with the claims of the writer
NO if the statement contradicts with the claims of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this [br] United Airlines’ failure in its branding campaign was due to the bad advice of an advertisement agency.
选项 A、Yes
B、No
C、Not Given
答案 B
解析 利用细节信息“United Airlines”和顺序性原则定位于原文第五段。原文在这里提及“United Airlines”开始了—个营销活动(launched a new campaign,“Rising”)，但最后却失败了。失败的原因在该段落最后一句话有明确提及，即“a fundamental principleof advertising一find and address a customer concern—failed United because it did not con-sider the internal market”，也就是说失败的原因在于“United Airlines”没有能够充分地考虑“the internal market”，而非题目所说的“due to the bad advice of an advertisement agency”。题目信息与原文信息不相符，所以正确答案为No。
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