首页
登录
职称英语
Narrator Listen to the lecture in business class[img]2011q1/ct_etoefm_etoef
Narrator Listen to the lecture in business class[img]2011q1/ct_etoefm_etoef
游客
2024-01-04
55
管理
问题
Narrator
Listen to the lecture in business class
[br] According to the passage, which of the following is true about "Nick"?
[Professor]
Anyone know Nike? I think all of you know it. Now, let’s tall about the history of Nike Company. With billions of dollars in annual sales and a logo recognized the world over, Nike reigns supreme in the athletic footwear and sports clothing market. It all began when Nike co-founders Bill Bowerman and Phil Knight met at the University of Oregon in 1957. Knight was a middle-distance runner and Bowerman was his track coach.
In 1964, shortly after Knight had earned his MBA, the two went into business together selling Japanese-made running shoes. Soon after, Bowerman began creating prototypes for athletic shoes based on his own designs. In 1967, he introduced a running shoe that was lightweight, yet durable.
In 1971, the company’s name became "Nike," and their trademark logo became the "Swoosh." The revolutionary Waffle outsole appeared the following year. Nile’s business went from good to better as more of the world’s athletes began wearing Nike’s Waffle-soled footwear. Like the many athletes it supplied shoes to, Nike was a rising star.
Throughout the 1970s and early ’80s, many runners, football players, and tennis players were competing-and winning-in Nike shoes. Despite the publicity, it was not until Michael Jordan entered the picture that Nike became a household name.
While still a rookie for the NBA’s Chicago Bulls, Jordan began endorsing Nike’s line of Air Jordan shoes. For the next 15 years, Jordan dazzled sports fans around the globe, all the while wearing Air Jordans. In 1989, Nike’s net income reached US$167 million. Bowerman and Knight had hit the big time.
Although most people associate the word "Nike’with sports shoes, the name was borrowedfrom a Greek goddess. The ancient Greeks often said, "when we go to battle and win, we say it is Nike!" The Swoosh on every Nike product represents the goddess’ wings and their power. A better name could not have been chosen for a company that has come to symbolize what this goddess represents: victory.
23. What is the main topic of this passage?
24. According to the passage, which of the following is true about "Nick"?
25. Which of the following is true according to the passage?
26. Which of following are two key reasons for Nick’s success?
Narrator Listen again to a part of the lecture ,then answer the question
27. Why did the professor say thisΩ?
"A better name could not have been chosen for a company that has come to symbolize what this goddess represents: victory."
28. Which of the following statement are true?
选项
A、Named by a Greek.
B、The original name of Bill Bowerman and Phil Knight’s company.
C、The best demonstration of the victory of Bowerman and Knight’s company.
D、A household name throughout the 1970s.
答案
C
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/3334344.html
相关试题推荐
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
Lecturesaregoodforthelecturersbecausetheycan[originaltext](I=IndraP=
ChooseTWOletters,A-E.WhichTWObusinessfacilitiesarementioned?Ainter
TowhomdoesFrankthinkverticalgardeningwillmostlyappeal?A、Bigbusinesses
ChoosethecorrectletterA,BorC.[br]Accordingtothelecturer,postgraduat
Theprojectwillbeassessedby___________________.(a)seniorlecturer录音中的mark“
Choosethecorrectletter,A,BorC.OnlineExchangeBusiness[br]Thewebsite
(Through)hisessays,poems,andlectures,RalphWaldoEmersonestablished(hims
NarratorListentoapartofadiscussioninabiologyclass.[img]2011q1/ct
随机试题
ApprenticeshipshavelongbeenpopularinEurope,butworkforce-orientedhig
Whatmakesagroupintelligent?Youmightthinkagroup’sIQwouldbesimply
对于下图4所示的网络,建立状态方程时,可以借助规范树,如果状态变量选电
Thechangeinthatvillagewasmiraculou
在0.4%NaCl溶液中红细胞的形态变化是A.红细胞叠连 B.红细胞皱缩 C
WXH-803A型光纤差动保护对通传输质量的要求是不对称延时小于等于()。1m
关于天然状态下原生红黏土特殊性质,下列表述错误的是哪些选项?( )A.液限>4
甲厂向乙厂购货价款1.5万元,签发给乙厂一张支票,但由于签章不符被银行退票,对此
根据《京津冀协同发展规划纲要》,推动京津冀协同发展是一个重大国家战略,核心是()
14个月男婴,因腹泻3天就诊,大便每日10余次,量中,蛋花汤样。大便常规:少量白
最新回复
(
0
)