You will listen to part of a lecture and answer a question about it. After you h

Now listen to part of a lecture in a marketing class.
    Companies often sell products that are similar to products made by other companies, so when they advertise their own products, these companies often try to emphasize the difference between their products and other similar products on the market. This can help convince consumers to buy their products instead of others. So, how does a company do this?
    Well, one strategy that a company might use is to emphasize a difference in quality. By emphasizing a difference in quality between its product and other similar ones that have the same function, a company can help convince consumers that its product is the one worth buying. So, for example, a company that makes computer speakers, audio speakers that play music perhaps on your computer, well, because there are so many companies that make computer speakers, and one way this company could advertise would be to emphasize the high quality of its computer speakers: how they make the music sound better than others, that you get a much clearer sound and can really hear all the different instruments.
    But sometimes a company’s product has the same quality as its competitors’ products. In this case, the company may talk about special characteristics or features of the product that make it different from others. The company may emphasize how its product has special appeal to consumers with different preferences, so let’s say there’s a company that makes pasta sauce. Well, there are a lot of pasta sauces on the market, so what makes its product different? Maybe it’s extra spicy with hot, flavorful herbs. In advertisements the company could say that its pasta sauce is spicier than others, and so people who like spicy sauce will buy it.