首页
登录
职称英语
The Reputation Institute, a consultancy, has revealed the results of its lat
The Reputation Institute, a consultancy, has revealed the results of its lat
游客
2023-12-31
11
管理
问题
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various spokespersons took the opportunity to
hammer home
the importance of managing reputation. Reputation is so important these days, they said, that we live in nothing less than a "reputation economy".
The launch of the British corporate-reputation survey was only one of a number of similar launches around the world; and a rapidly growing number of niche businesses, such as Reputation Defender, give people advice on managing their online reputations. For example, they offer tips on how to push positive items up the Google ranking and
neutralize
negative ones.
A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef product was made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the beginning of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ’seasoned beef product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you’re sorry?" that ran advertisements in various news outlets in print and online.
It is easy to see why so many bosses are such eager consumers of this kind of advice. The market value of companies is increasingly determined by things you cannot touch: their brands and their intellectual capital, for example, rather than their factories or fleets of trucks. The idea of "reputation economy" makes intuitive sense: Facebook is worth more than General Motors. At the same time, reputation is getting ever harder to manage. Non-Governmental Organizations can turn on a company in an instant and accuse it of racism or crimes against the environment. Customers can trash its products on Twitter. The objection to the reputation industry is that it depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises. But tobacco companies make vast profits despite their awful reputations.
The biggest problem
with the reputation industry, however, is its central idea: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: The best strategy may be to think less about managing your reputation and concentrate more on producing the best products and services you can. Many successful companies, such as Amazon, Costco, Southwest Airlines and Zappos, have been notable for their intense focus on their core businesses, not for their fancy marketing. If you do your job well, customers will say nice things about you and your products. In his autobiography, John Stuart Mill argued that the best way to attain happiness is not to make happiness your "direct end", but to fix your mind on something else. Happiness is the incidental by-product of pursuing some other worthy goal. The same can be said of reputation. [br] The phrase "hammer home" underlined in Paragraph 1 is closest in meaning to________.
选项
A、assert
B、highlight
C、claim
D、verify
答案
B
解析
词义界定。本题的hammer home是固定短语,既指“硬性灌输”,也指“再三强调以彻底了解”。如果考生不知其意,可以根据语境推测,画线词下一句有这样的表 述:“Reputation is so important these days….”,既然声誉如此重要,那对声誉的管理自然要被反复强调,即选B。选项A意为“断言”,选项C意为“声称”,选项D意为“证实”。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3320377.html
相关试题推荐
Ifyoudevelopareputationforbeingabletokeepsecrets,otherswill______tow
ManypeopleinWaleshaveanaffinitywithmusic.A、reputationforB、solubilityi
Asoundsystemofqualitycontrolhasbeeninstitutedinthecompany.A、construct
Shewasdeterminedto______herreputationintheforeignservicebylearningto
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
Victorgainedareputationforbeinga________becauseheconstantlybulliedothe
随机试题
Thereare【B1】______waysyoucanfindoutaboutthecountriesandplacesyou
Theveryfirsttopicofourdiscussionis"whatisart?"Mytalktodaywill
ThefifthlargestcityintheUSpassedasignificantsodataxproposalthat
根据《建筑工程施工图设计文件审查暂行办法》,()应当将施工图报送建设行政主管部
5.某公路隧道穿越两条断层地带,围岩级别为Ⅱ~Ⅲ级,地下水不发育,偶有点滴水渗漏
女方生殖器官不孕病因的检查中,下列最有诊断价值的项目是A.超声检查 B.内分泌
关于慢性肾炎的叙述,不正确的是( )。A.以青中年为主,男性多见 B.多由急
境内单位或者个人从事境外期货交易的办法的制定需要报()批准后实施。A.国务院
安装取源部件的开孔和焊接必须在工艺管道的()前进行。A.压力试验 B.预
确诊疟疾的实验室检查方法中,临床上最简便的是() A.血或骨髓涂片检查疟原虫
最新回复
(
0
)