首页
登录
职称英语
The Key Difference Between Online and Print PublishingVocabulary and Expression
The Key Difference Between Online and Print PublishingVocabulary and Expression
游客
2023-12-29
60
管理
问题
The Key Difference Between Online and Print Publishing
Vocabulary and Expressions
essential alien voracious archaic
embed obsess cult budge [br] To many organizations, what is the essence of publishing mentioned in the speech?
The Key Difference Between Online and Print Publishing
The Ebola factsheet page from the World Health Organization (WHO)has been visited millions of times. Yet it was a real challenge to get this page reviewed and updated, for WHO was so focused on publishing new information about Ebola that it struggled to review and update essential content already published.
This is a critical challenge that almost all websites face. An urge to publish new content is embedded in the DNA of every organization. To many, that is the whole point and essence of publishing. It is why the website exists: to publish stuff.
It is totally alien to most organizations to review, renew and remove that which is already published. There are two main reasons. Firstly, the organization feels it always has to show it is doing something new.
Marketers, communicators, PR and other content professionals are obsessed with the new. They rarely see it as part of their job to focus on current customers, current programs, etc.
Secondly, in a print world you rarely have to worry about old print content too much, for print degrades and disappears over time.
Not so for digital. Like a good wine, digital content tends to get "better" over time. Better in the sense that it ranks higher in search engine results, gets more links, etc.
To many web professionals, the idea that they can focus on continuously improving the top tasks of their customers is an unattainable dream. Their work lives are ruled by a voracious organization in constant need to show it exists, show it is relevant, and show it is doing something. It is A Cult of Volume: the more I publish the more important I am.
This deeply negative, archaic way of thinking is hugely damaging, but it will be hard to budge, because it is often senior and middle management who are the most voracious publishers of all.
Nobody cares. Customers aren’t loyal anymore. The best employees are always looking out for new career opportunities. Everyone is in a hurry. Focus on what matters most to your customers. And remember: that’s rarely what matters most to you.
选项
A、To publish new content.
B、To provide entertainment.
C、To edit stuff already published.
D、To organize format.
答案
A
解析
根据原文“An urge to publish new content is embedded in the DNA of every organization.To many,that is the whole point and essence of publishing”可见,出版新内容是各组织与生俱来不断追求的特质,所以A为正确选项。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3315059.html
相关试题推荐
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
It’struethat"Asmallchangecanmakeabigdifference"inourlife.Abet
随机试题
Concernsafewyearsagothatstudentswouldbeforcedtousestimulantsin
TheWorldNoTobaccoDaythemefor2003isTobaccoFreeFilmsTobaccoFreeF
[originaltext]M:Whatdoyouthinkofmynewsweater,Tracy?W:Well.It’svery
“护生在操作时,着装洁净整齐,符合职业规范”,此评估条目的内容层次属A.认知领域
表见代理中,相对人可以催告被代理人在一个月内予以追认。被代理人未作表示的,视为(
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
孔子思想的核心是()。 A.仁B.义C.孝D.信
某出口企业为增值税一3·般纳税人,增值税税率13%,退税率9%。2020年10月
药物预防性治疗的治疗对象包括A.与新结核病人密切接触者 B.胸片有既往结核征象
下列结构损伤可以导致双眼颞侧偏盲的是( )。A.视神经 B.视觉中枢 C.
最新回复
(
0
)