首页
登录
职称英语
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
Some consumer researchers distinguish 【C1】______"rational" motives and "emot
游客
2023-12-28
12
管理
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests. [br] 【C15】
选项
答案
as
解析
根据句意,这里可以使用appear to be或appear as。因为只能填一个词,则用as。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3311726.html
相关试题推荐
Whatdotheresearchersmeanwhentheysaytheoverweightdogs"goforthesure
Whatdoesthespeakersayabouttoday’sconsumers?[originaltext]Luckyforus,c
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
AreyouinterestedinseeingthebeautifulfallfoliageofNewEnglandbutt
[originaltext]FromCaliforniatoConnecticut,babiessitonthelapsofth
1.题目:《奥斯维辛没有什么新闻》片段教学 2.内容: 3.基本要求
保本基金的安全垫等于()。A、价值底线超过投资组合现时净值的数额 B、投资组
在氯化物检查中,暗处避光放置5min的目的是A.避免碳酸银沉淀的生成B.避免氧化
下列属于火灾预警系统的是()。A.火灾探测报警系统 B.消防联动控制系统
关于我国的基本社会制度,下列说法正确的是:A.社会保障制度是我国基本社会制度的
患者,男性,58岁,反复咳嗽、咳痰15年,心悸、气急3年。体检:双肺叩诊呈过清音
下列各项中,属于汇总原始凭证的是( )。A.科目汇总表 B.限额领料单 C
根据《标准施工招标文件》通用合同条款,关于工程进度款支付的说法,正确的有(
最新回复
(
0
)