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  3. What are the challenges facing multinationals that want to build their brand

What are the challenges facing multinationals that want to build their brand

游客2023-12-27  4
问题     What are the challenges facing multinationals that want to build their brands in China? —I think the first thing is ignorance. There’s a huge【C1】______ of the complexity in China, which is more complex than Europe. There are different rules of law, which【C2】______ a significant factor. There are different【C3】______, Cantonese and Mandarin and lots of others in【C4】______, and dialects like Sichuan versions. You have problems of distribution.【C5】______ Chinese brands have been【C6】______ local because of the size of the market and the transportation system. What’s【C7】______ built up there is a sort of a pride in localness.
    How can companies build their brands in China? — China is a place where【C8】______ have to be very patient and you’ve got to build【C9】______ time. You can’t go in 【C10】______ invest short-term and then pull out【C11】______ then try to get back in 【C12】______. It’s about being consistent, steady, building【C13】______ reputation, building confidence and then rewards will【C14】______. It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to【C15】______ ahead.
    How are local Chinese brands doing against the multinationals? — China’s been built【C16】______ local brands and there are a billion of them and they are【C17】______ spending sums of money locally that really dominate the【C18】______. But the future is Chinese brands moving outside of【C19】______ and marketing globally, because China’s got to move from a commodity economy to a【C20】______ sophisticated economy, which fundamentally means brands. There isn’t a major economy in the world that isn’t based upon producing great brands, because they provide far better margins and more sustainable growth. [br] 【C6】
选项 A、traditionally
B、basically
C、fundamentally
D、differently
答案 A
解析 语境搭配根据结构判断此处不缺任何句子成份，因此应是修饰local或全句的，根据语境得知：一些跨国公司想要打进中国市场面对许多挑战，其中之一就是：大多数中国的品牌一直以来(指从传统上讲)是地方性为主，因此应填traditionally。
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