首页
登录
职称英语
Although "naming rights" have proliferated in American higher education for
Although "naming rights" have proliferated in American higher education for
游客
2023-12-27
55
管理
问题
Although "naming rights" have proliferated in American higher education for the past several decades, the phenomenon has recently expanded to extraordinary lengths. Anything to get an extra dollar out of donors is fair game. I know colleges and universities sorely need to raise funds in these times of fiscal
constraints
, but things have gotten a bit out of hand.
Universities and colleges have long been named after donors-think of Harvard, Yale, Brown, and many others. John Harvard would hardly get a bench named after him today, given the modesty of his gift of books for the library back in the seventeenth century. Now it takes much more to get one’s name on a college. One institution, Rowan University of New Jersey, changed its name(from Glassboro State College)not long ago when a large donation was made. Buildings, too, have been affected. Traditionally, they were named after people such as distinguished scholars or
visionary
academic leaders; now they’re often named after big donors.
Why is all of this happening now? The main motivation for the naming
frenzy
is, of course, to raise money. Donors love to see their names, or the names of their parents or other relatives, on buildings, schools, institutions, professorships, and the like. Increasingly, corporations and other businesses also seek to benefit from having their names on educational facilities. Today, no limits seem to exist on what can be named. If something does not have a name, it is up for grabs—a staircase, a pond, or a parking garage. Once all the major facilities have titles, lesser things go on the naming auction block. Colleges and universities, public and private, are all under increased pressure to raise money, and naming brings in cash.
It is unproductive. Separate branding weakens the focus and mission of an institution and perhaps even its broader reputation. It confuses the public, including potential students, and feeds the idea that the twenty-first-century university is simply a confederation of independent entrepreneurial domains.
The trends we see now in the United States, and perhaps tomorrow in other countries, will inevitably weaken the concept of the university as an institution that is devoted to the search for truth and the
transmission
of knowledge. All this naming distracts from the mission of an institution that has almost a millennium of history and cheapens its image. It is a sad symbol indeed of the commercialization and entrepreneurialism of the contemporary university. [br] In the past, the buildings in universities were named after______.
选项
A、political leaders
B、wealthy alumni
C、outstanding scholars
D、famous donors
答案
C
解析
根据第二段的内容“Traditionally,they were named after people such as distinguishedscholars or visionary academic leaders;now they’re often named after big donors.”传统上,大学的建筑一般以著名学者或有远见的学术带头人的名字来命名。所以C项符合题意。A项“政治领导人”,B项“有钱的老校友”,D项“著名的捐赠者”,这三项和文中第二段内容不符。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3308807.html
相关试题推荐
Whatismostneededtoensuretheprotectionofintellectualpropertyrights?A、T
WhatdayisMemorialDay?[originaltext]OnthelastMondayinMay,Americans
Whatdoweknowaboutuniforms?[originaltext]Americanschoolchildrenoften
Educationcampaignsalonegotcitizenstoaccepttheplasticbagban.A、正确B、错误B
Over60millionAmericansalivetodaylivewithdiseasecausedbycigarettesmok
[originaltext]Whenitcomestoeating,moreAmericansareorderingininste
TheAmericanMedicalAssociationfoundthattherewasaquickriseintheuseof
Althoughtheclothesresalebusinessisstillsmall,itisquicklygrowing.A、正确
OneofthemostbasicmoralvaluesforAmericansis【C1】_______.Thewell-kno
OneofthemostbasicmoralvaluesforAmericansis【C1】_______.Thewell-kno
随机试题
Idon’tlike______youspeaktoher.A、thewayB、thewayinthatC、thewaywhich
Thereisnothingmorefatiguingthannotsucceeding—beingblocked,notmov
无风险利率对期权价格的影响,下列说法正确的是()。 Ⅰ.对看涨期权来说,利率
根据《水工建筑物地下开挖工程施工技术规范》(DL/T5099-1999),下列
在居住区的技术经济指标中,()是反映居住区环境质量的主要指标。A.住宅周围的
有场地条件的严重危险级场所,宜设()灭火器。(A)推车式(B)推拉式
2010年,我国医院总数为20918家,较上年增长627家,医院接待诊疗20.4
艺术:生活A.喷泉:公园 B.利润:企业 C.梦境:大脑 D.战乱
A.圆孔 B.翼上颌裂 C.眶下裂 D.蝶腭孔 E.翼腭管翼腭间隙向内和
某高尔夫球具制造企业,位于县城,为增值税一般纳税人。2021年5月发生以下业务:
最新回复
(
0
)