首页
登录
职称英语
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
[originaltext] Twenty percent of McDonald’s fast-food sales are outside the U
游客
2023-12-23
47
管理
问题
Twenty percent of McDonald’s fast-food sales are outside the United States. One areas in which McDonald’s is expanding successfully is Brazil, where 30 million to 40 million middle class people, most living in densely packed cities, provide a concentrated market for a fast-food chain.
There wasn’t much difference between Brazilian and American McDonald’s. The restaurants looked alike. The menu was more or less the same. A white paper bag, with yellow lettering, exactly like the take-out bags used in American McDonald’s, carded several messages about how Brazilians could bring McDonald’s into their lives. However, it seemed McDonald’s Brazilian ad campaign was missing some important points about how fast-food should be marketed in a culture that values large, leisurely lunches.
Brazilians prefer their main meal at midday, often eating at a leisurely pace with business associates. Many firms serve ample lunches to their employees. Other workers take advantages of a two-hour lunch break to go home to eat with the spouse and children. Nor did it make much sense to suggest that children should eat hamburgers for lunch, since most kids attend school for half-day sessions and have lunch at home. The homes of Brazilians who can afford McDonald’s products have cooks and maids to do many of the things that fast-food restaurants do in the United States. The suggestion that McDonald’s products be eaten "while watching your favorite television program" is culturally appropriate, because Brazilians watch TV a lot. However, Brazil’s consuming classes can ask the cook to make a snack when feeling hungry. Indeed much televiewing occurs during the light dinner served when the husband gets home from the office.
Most appropriate to the Brazilian life style was the suggestion to enjoy McDonald’s "on the cook’s day off". Throughout Brazil, Sunday is that day. The Sunday pattern for middle-class families is a trip to the beach, liters of beer, a full midday meal around 3 p.m., and a light evening snack. McDonald’s has found its niche in the Sunday evening meal, when families flock to the fast food restaurant, and it is to this market that its advertising is now appropriately geared.
Questions:
23.Which group of Brazilians are targeted by McDonald’s in Brazil?
24.Which statement is true about the comparison between McDonald’s in United States and Brazil?
25.Which of the following is NOT true about Brazilians?
26.According to the talk. what is McDonald’s supposed to do next?
选项
A、Americanize the restaurants.
B、Increase its advertising coverage to the rich.
C、Focus its niche market on Sunday evening meal.
D、Explore its potential market among teenagers.
答案
C
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/3299625.html
相关试题推荐
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater—
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater-
Thehard,outsurfaceofthetoothiscalledenamel.A、outsideB、appearanceC、out
Watermakesupsome70percentagepointsofthebody,anddrinkingenoughwater
Campanawaschargedofsexuallyassaultingtwentyboyswhenheworkedinapriva
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
Bush’sMBATwenty-sixof42presidents,includingBillClinton,werelawyers.
随机试题
LanguageDespitethefactthatmanydefinitionsoflanguagehavebeenproposed,
[originaltext]W:Hello.Isthistheregistrationoffice?M:Yes.ThisisHerber
[originaltext]W:David,there’snotmuchleftintherefrigerator.Imightbea
引起猝死最常见的心律失常是A.心房颤动 B.心房扑动 C.心室颤动 D.室
女性,55岁,5年来反复晕厥数次。查体:HR44次/分;心电图提示:窦性停搏5
影响正常分娩的因素不包括A:产力 B:产道 C:胎盘 D:胎儿 E:精神
正确处理人民内部矛盾的基本方法是( )。A.用民主的、说服教育的办法 B
根据劳动合同法,有权确认劳动合同无效的是()。A.在乡镇、街道设立的具有劳动争
企业对外提供的反映企业在某一特定日期财务状况和某一会计期间经营成果、现金流量的文
甲医院属于非营利性医疗机构,为银行卡收单业务特约商户,下列关于甲医院银行卡收单业
最新回复
(
0
)