首页
登录
职称英语
Some consumer researchers distinguish between "rational" motives and" emotio
Some consumer researchers distinguish between "rational" motives and" emotio
游客
2023-12-16
5
管理
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences. [br]
选项
答案
therefore→however
解析
逻辑错误。本句前一个分句指出:在这两种区分之后的观点是主观标准不会获得最大满足。第二个分句的意思是:认为消费者总是试图做自己看来能够让自己感到满足的选择,这是合理的。显然两个分句之间没有因果关系,而是转折关系,故将therefore改为however。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3279295.html
相关试题推荐
Sociologistsfinditusefultodistinguishbetweentypesofcrimeonasomewh
Sociologistsfinditusefultodistinguishbetweentypesofcrimeonasomewh
Sociologistsfinditusefultodistinguishbetweentypesofcrimeonasomewh
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthenat
21STCENTURYCONSUMERHere’sastatisticalsnapshotoftheAm
ThegapbetweenthosewhohaveaccesstocomputersandtheInternetandthose
Haveyoueverthoughtofthesimilaritiesbetweenthecinemaandthetheatre
Haveyoueverthoughtofthesimilaritiesbetweenthecinemaandthetheatre
Ifyousmokeandyoustilldon’tbelievethatthere’sadefinitelinkbetween
Ifyousmokeandyoustilldon’tbelievethatthere’sadefinitelinkbetween
随机试题
Anew【S1】______distinctspeciesofhammerheadshark,theninthrecognizedsp
一、考题回顾
一般住院病人最先被满足的生理需要应是A.水分 B.睡眠 C.营养 D.氧气
超声波垂直入射到异质界面时,反射波与透过波声能的分配比例取决于()A.界面
在迅速生长发育的过程中,儿童身体各系统的发育是不均衡的。从出生到年满18岁,儿童
(2016年5月)()的目的是筛选出那些背景和潜质都与职务范围所需条件相
()是指以教学目标为依据,通过一定的标准和手段,对教学活动及其结果给予
NHL最常累及胃肠道的部位是 A.胃B.十二指肠C.回肠 D.结肠E.直肠
股份有限公司申请其股票在交易所上市,公司最近()应无重大违法行为。 A.3年
《艾滋病防治条例》规定的综合防治策略中,没有规定的是A.实行分类管理原则 B.
最新回复
(
0
)