首页
登录
职称英语
[originaltext]W: Good evening and welcome to Business People. We are fortunate
[originaltext]W: Good evening and welcome to Business People. We are fortunate
游客
2023-12-12
8
管理
问题
W: Good evening and welcome to Business People. We are fortunate to have as our guest tonight Martinez, the founder and Director of Pizza Rapida. Jos6 was brought up in America and started his working life there. Now he is one of the most successful entrepreneurs in Europe. How did he achieve this? Well, he began his rise to success in Europe when he launched his pizza delivery chain from a small shop in the Spanish capital, Madrid, 10 years ago. By the late-nineties he had succeeded in expanding the business to over 400 outlets and in doing so, he has almost transformed the eating habits of the nation. As a result of this success, he has recently been able to buy out his main competitor and today, Pizza Rapida is well-known for producing top-quality food at reasonable prices. is now one of the wealthiest men in Spain. Jos6, welcome to our studio.
M: Thank you for your flattering introduction, hope I can live up to it.
W: Now, did you do lots of market research before you set up your pizza delivery service?
M: Well, not really. But I did do some basic research to get the product itself right by giving some away to teenagers in the neighborhood. I kept experimenting with the key ingredients until they all thought the pizzas were great.
W: But surely Spain isn’t traditionally a fast food market, so why did you think a pizza home delivery service would be successful?
W: Great! So you must need an increasing number of staff, but what do you look for in your managers?
M: I try to follow the American system and make sure my people get experience at all levels of the business. I don’t want managers to come straight from university to the office without doing the basic jobs in the company first.
W: Pizza Rapida was floated on the Stock Exchange in 1998. Was that a success, too?
M: Yes, it was amazing!
W: Why do you think Pizza Rapida attracted so much investment?
M: I think initially it was largely because the basic theory of home delivery pizzas was new, easy for the general public to understand, and fun. Once we were established, the shares started to take off. And I’m happy to say that we’ve been the best performer on the stock market for two years and profits were up again by 45% last year.
W: What background did you have, or training, to lead to this amazing success?
M: Sales basically. I started my working life as a salesman for a soap company in America. After the initial three-month training period, I managed to exceed the annual target they had given me, but I was so disgusted by the tiny bonus I was offered that I resigned and joined a competitor. Ten years later, they sent me to Spain to run their sales and marketing operation.
W: Does any aspect of the Spanish lifestyle help you to promote your products?
M: Well, Spaniards are very keen on football, as you know, and I think you have to be constantly aware of all possible opportunities. So now, when top teams are playing, I hire extra staff to deliver pizzas for the fans to eat while they watch the match on television.
W: That sounds like a real winner! And what’s next?
M: Well, one option I was looking at was franchising the operation but I decided I didn’t want to lose control, so what I’m seriously considering now is producing frozen pizzas and other food to sell to supermarket and restaurant chains.
W: Well, I wish you every success with that and many thanks...
选项
A、tested samples on potential clients.
B、handed out product questionnaires.
C、assessed demand in different areas.
D、trained staff for a few months.
答案
A
解析
转载请注明原文地址:https://www.tihaiku.com/zcyy/3265868.html
相关试题推荐
Whichfilmwonthebestpictureatthe84thOscarawards?[originaltext][9]
Whydidthepensionerskidnaptheirfinancialadvisor?[originaltext]InGerm
ThestudyinthejournalPsychologicalSciencesuggests______.[originaltext]
WhichofthestatementabouttheinvestmentfirmisINCORRECT?[originaltext]
Whatisthemainideaofthenewsitem?[br][originaltext]TheEuropeanUni
Whatisthemainideaofthenewsitem?[originaltext]TheEuropeanUnionis
WhatisMr.Sarkozy’spurposeofvisitingWestminsterAbby?[br][originaltext
WhichofthefollowingisTRUEabouttheexplosion?[originaltext]Firecracke
U.S.officialshaveshutdownwebsitesthat[originaltext]U.S.officialshav
Communicationbetweenayoungcoupleisasharpbusiness.sharp——delicate/difficu
随机试题
【L1】[br]【L5】[originaltext]Goodmorning,everyone.Firstaboutyoursecond
[audioFiles]audio_eufm_j54_001(20082)[/audioFiles]A、Hedoesn’thaveacomputer.
8253工作在哪几种方式时,可输出1个时钟周期宽度(1CLK)的负脉冲()。A.
关于弯曲菌属形态学的叙述错误的是A.菌体呈海鸥展翅状B.呈逗点或S状革兰阴性菌C
患者,女性,57岁。患白血病2年。患者突然出现头痛、头晕、视物模糊,呼吸急促,来
某社会服务机构中,新进机构的社会工作者李磊分在了青少年服务部,在培训期间,机构指
基金管理人应该制定基金估值和份额净值计价的业务管理制度,明确基金估值的原则和程序
预应力筋的制作中,正确的是( )。A.预应力筋采用镦头锚固时,高强钢丝宜采用液
应收账款管理的目标是()。 A.扩大销售 B.求得利润 C.
信息管理部门负责编制信息管理手册,在项目()进行信息管理手册的必要的修改和补充,
最新回复
(
0
)