首页
登录
职称英语
[originaltext]Interviewer (Woman) :Isn’t advertising really a kind of lying?Ad
[originaltext]Interviewer (Woman) :Isn’t advertising really a kind of lying?Ad
游客
2023-12-09
16
管理
问题
Interviewer (Woman) :Isn’t advertising really a kind of lying?
Advertising man(Man) :I don’t think so. Quite often people do try to get away with those types of things, but the Federal Trade Commission is always very quick to jump on them to force them to show evidence to back up a claim.
I: I mean in your work. I mean, don’t you actually tell lies to get people to buy things? let me give you an example. You know, a movie star says that she uses--a starlet--says that she uses a certain kind of soap every night to make her skin look beautiful and, of course, she doesn’t use it at all, or hardly ever.
A: I think if you go back very recently, just within the last year, you’ll remember that one of our famous singers and actors and was uh... called down for just that very thing, where he endorsed a product which he didn’t use and had to take back what he said in his endorsement.
I: I see; so what you’ re saying is that you’ re forced to be honest in the profession.
A: In some eases that may be true. I won’ t deny that.
I: Well, you’ve been in the ad. business for nearly fifteen years. What kind of work do you find most interesting?
A: I would say, developing new markets, or not so much new markets, but when you have a product which previously people didn’t perceive that they needed, but it is an advancement or an improvement over what people previously used, and are able to educate people and inform them of a partiular thing, and they discover it will make their life better and it is something that they could use.
I: To try to make them understand what’s going on with a new product.
A: Basically, that’s it. This is where a lot of the progress or the amenities in life which we take for granted now.., this is how they originally developed. Somebody thought of a new idea and convinced people that it was something they needed and after a period of time, it became what they considered a necessity. In other words, the advertising as a promotion will make people aware of a product, but.., the product’s own worth will determine whether or not it’ s something that people will bring into their daily lives.
I: And... I suppose that if it endures over a long period of time, that shows that the product really does have a stable value and that you’ve not lying ,...
A: Well, I think that’s a fair assumption. I ... won’ t try to tell you in promoting things, people never lie, but the initial promotion simply gets people to try a product for the first time. And if the product itself has any merit, then people will continue to use it. So, the quality of a product will determine whether it has any staying power.
选项
A、Making ad. plans.
B、Selling products successfully.
C、Developing new markets.
D、Making a new product.
答案
C
解析
采访的记者专门询问广告人这个问题,所以答案应该很明显:I would say,developing new markets,or not so much new markets,but when you have a product,which previously people didn’t perceive that they needed.我应该说开拓新市场,就是说当你让一个人们以前不用的产品进人到人们需要的领域,是何等有成就。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3259390.html
相关试题推荐
Whatisthenewsitemmainlytalkingabout?[originaltext][6]Theinternatio
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
ForMrs.Saxby,theresumeisall-important,becauseit[br][originaltext]M:A
TheUnitedNationsGeneralAssemblywillsetupanewagencyto[originaltext]
Whatisthenewsmainlyabout?[br][originaltext][7]Votingistakingplac
Whatisthenewsmainlyabout?[originaltext][7]Votingistakingplaceina
WhichofthefollowingstatementsisINCORECT?[originaltext]Alargeextinct
Theman’sfirstjobwasin[br][originaltext]W:Goodevening.Herewithusis
Theman’sfirstjobwasin[br][originaltext]W:Goodevening.Herewithusis
Theman’sfirstjobwasin[br][originaltext]W:Goodevening.Herewithusis
随机试题
HowmanyblackworkersdoesSouthAfrica’sNationalUnionofMineworkersreprese
Anarmyspokesmanclaimsthemilitantsare______therun.A、inB、offC、onD、after
Masstravelisjustthat--travelforthemasses.Over600hundredmillion
已知二次型的秩为2.(1)求a.(2)求作正交变换X=QY,把f(x1,x2,x
当漂泊成为生活的主题,何止是中秋,端午、重阳、清明——物质丰盛的同时,传统节日文
工地职工宿舍冬季要重点预防()。A.偷盗 B.爆炸 C.食物中毒 D
某机构要求其首席审计执行官对违反行为守则的情况进行监测和报告。那么,该首席审计执
诊断性测评的特点有()。A.结果不公开 B.查找原因时,测评内容精细 C.
某企业(增值税一般纳税人)外购一批原材料,取得的增值税专用发票上注明价格1000
在施工现场,由()负责对安全生产进行现场监督检查。 A.项目负责人
最新回复
(
0
)