2. 职称英语
  3. To understand the marketing concept, it’s only necessary to understand the

To understand the marketing concept, it’s only necessary to understand the

游客2023-12-09  33
问题     To understand the marketing concept, it’s only necessary to
understand the difference between marketing and selling. Not too many
years ago, most industries concentrated primarily on the effective【M1】______
production of goods, and then relied on "persuasive salesmanship" to
move as much of these goods as possible. Such production and selling
focuses on the need of the seller to produce goods and then convert【M2】______
them into money.
    Marketing, on the other hand, focuses on the wants of
consumers. It firstly begins at analyzing the preferences and【M3】______
demands of consumers and then producing goods mat will satisfy
them. This eye - on - the - consumer approach is known as the
marketing concept, which simply means that instead of trying to
sell whatever is easiest to produce or buy for resale, the makers
and dealers first endeavor to find what the consumer wants to【M4】______
buy and then go around making it available for purchase.【M5】______
    This concept does not imply that business is benevolent or that
consumer satisfaction should be given priority by profit. There are【M6】______
always two sides to every business transaction—the firm and the
customer—and each must be satisfied after trade occurs. Successful【M7】______
merchants and producers recognize that the surest route to profit
is through understanding and catering consumers. A striking【M8】______
example of the importance of understanding the consumer was【M9】______
presented itself in mid-1985, when Coca Cola changed the flavor
of its drink. The nonacceptance of the new flavor by a significant
portion of the public brought about a prompt restoration of the
Classic Coke, which was then marketing alongside the new.【M10】______ [br] 【M1】
选项
答案 effective→efficient
解析 词汇错误，易混词误用。effective意为“有效的”，而efficient意为“效率高的”，符合句意。
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