首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2023-12-01
9
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M9】
选项
答案
unviable—viable
解析
语篇错误。viable是形容词,意为“可行的”。上文提到有线电视广告成本低、灵活性强,故可推断对于那些预算有限的小广告商来说,有线电视广告是个非常可行的媒体选择。如用unviable则语义矛盾。所以要将unviable改为viable。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3236286.html
相关试题推荐
Peoplearen’tsuggestedtogotoThailandrecentlybecauseofits______.[origin
Theviolencesurgedbecause______.[originaltext]Inoneofthedeadliestday
Thegrowthassessmentwasdowngradedby______percentinthesecondquarterofth
Accordingtothenewsitem,arapecaseinOhioledtonationaloutragebecause_
Accordingtothenewsitem,arapecaseinOhioledtonationaloutragebecause_
"TheGraveyardPoets"gotthenamebecauseA、theychosetoliveneargraveyards.
Languageissaidtobearbitrarybecausethereisnologicalconnectionbetween
IrelandiscalledtheEmeraldIslebecauseofA、itsshape.B、itsconnectionwith
______areboundmorphemesbecausetheycannotbeusedasseparatewords.A、Roots
TheU.S.iscalleda"meltingpot"becauseA、itssteelindustryishighlydevelop
随机试题
A.发散 B.条件收敛 C.绝对收敛 D.收敛性与α有关
若系统中有五个并发进程涉及某个相同的变量A,则变量A的相关临界区是由()
确因特殊情况需要移动事故现场物件的,需满足的条件不包含()。A.尽可能移动现场
研末服用比煎剂效果好的药物是( )。A.钩藤 B.木香 C.槟榔 D.吴
全身化脓性感染出现转移性脓肿的是A.败血症 B.菌血症 C.毒血症 D.脓
一般资料:求助者,女性,32岁,已婚,本科文化程度,某公司职员。 案例介绍:求
A.分布于双侧上颌123的腭侧黏骨膜及牙龈 B.分布于双侧下颌5678的颊侧牙
相比较向社会公众发行股票,下列特点中属于配股筹资的优点是( )。A.有利于社
常见模板中,具有制作、拼装灵活,适用于外形复杂或异形混凝土构件及冬期施工的混凝土
根据《建设工程安全生产管理条例》,施工单位应当对达到一定规模的危险性较大的(
最新回复
(
0
)