首页
登录
职称英语
(1)Doppelganger, a San Francisco-based startup is launching a virtual world t
(1)Doppelganger, a San Francisco-based startup is launching a virtual world t
游客
2023-11-28
5
管理
问题
(1)Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2)But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3)"The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4)Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5)First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their AIM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6)Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7)The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8)According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9)The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10)"Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub. [br] The big question that faces Doppelganger is_____.
选项
A、whether they can get additional venture capital from investment banks
B、whether they can increase revenue from selling music downloads and band-related goods
C、whether they can find suppliers to sell physical things in the Lounge
D、whether they can develop a critical mass of users and attract mass-market advertisers
答案
D
解析
从最后一段第2句得知Doppelganger公司所面临的大问题就是D项所表达的内容,即能否吸引足够多的用户形成中坚力量、并博得大众市场广告客户的青睐。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3225768.html
相关试题推荐
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworldt
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworld
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworld
(1)Doppelganger,aSanFrancisco-basedstartupislaunchingavirtualworld
随机试题
四合院(Siheyuan)是中国传统民居中最重要的形式。它数量多、分布广,并且在汉族、满族、白族以及其他少数民族中十分流行。大多数房屋采用木质框架。主屋
道德水平对于人的积极性和创造性不具有制约作用。()
女,38岁。因工作不顺利,心情抑郁,近1个月自觉胃脘痞满,纳食不香,腹胀便溏,胸
对证券公司、证券投资咨询机构发布证券研究报告行为实行自律管理的是( )。A.中
金属、塑料门窗工程隐蔽工程应对下列隐蔽工程项目进行验收()。A、预埋件 B、锚
提示左心衰竭A.奇脉 B.交替脉 C.水冲脉 D.短绌脉
对相同的研究对象在不同的年龄或阶段进行长期的反复观测叫()。 (A)横向研究
邮电行业被列为经济发展的战略重点是在()。A.1950-1981年 B.19
CD水体自净的S-P模式中,随着污染的加重,溶解氧含量降低,耗氧反应的速率降低,耗氧系数变小。目前河流溶解氧浓度小于0.5mg/L,水体处于缺氧状态,而BOD5
对于河流的简化要求,当河流的断面宽深比为( )时,可视为矩形河流。A.≥5
最新回复
(
0
)