[originaltext] There are many products and services on the market / which ar

There are many products and services on the market / which are similar in content / though produced by different Companies. It is vital, therefore, for a company to distinguish itself from its competitors / by having a strong company image / which is immediately recognizable.
    Logos are part of this image. They are symbols which often include a name or initials / to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity / through hairstyles and clothes.
    Logos are used on letterheads, packaging and brochures / as well as on the product itself. They may also appear in newspapers or on television / as part of an advertising campaign.
    The logos of large international companies / are instantly recognizable throughout the world. Many companies have, over the years, renewed their logos to fit in with contemporary design / and to present more power ful images.