首页
登录
职称英语
A scientist who does research in economic psychology and who wants to predi
A scientist who does research in economic psychology and who wants to predi
游客
2023-11-23
9
管理
问题
A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
If an economist were asked which of three groups borrow most--people with rising incomes, stable in comes or declining incomes--he would probable answer: those with declining incomes. Actually, in the years 1947-1950, the answer was.. people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least. This shows us that traditional assumptions about earning and spending are not always reliable. Another traditional assumption is that if people who have money expect prices to go up, they will postpone buying. But research surveys have shown that this is not always true. The expectations of price increases may not stimulate buying. One typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months," she said, "we’ll have to pay more for meat and milk; we’ll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may be resented and buyer’s resistance may be evoked. This is shown by the following typical comment: "I just don’t pay these prices; they are too high."
The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology. [br] The results of the investigations shows that ______.
选项
A、consumers will spend their money quickly if they expect prices to increase
B、the pricing policy should be based on a correct understanding of consumer psychology
C、remaining stable prices is a correct business policy
D、price increase always stimulate people to hasten to buy things
答案
B
解析
主旨概括题。从文章最后一句总结句,“因此,常见的维持价格稳定的政策好似基于消费者心理的正理解”,就可知B选项为正确答案。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3211773.html
相关试题推荐
Currenteconomichardshipshavehadwhatiscalledinconstitutionallawa"di
WhenscientistsattheAustralianInstituteofSportrecentlydecidedtocheck
WhenscientistsattheAustralianInstituteofSportrecentlydecidedtocheck
Anyonebelievingtheglobaleconomiccrisistobeovershouldhavetakenal
[originaltext]W:Well,isithardertobeacomedianorascientist?M:Ithink
Therehasbeenanewtrendineconomicactivity—thesharingeconomy.Thebigge
HowtoWriteaResearchRe
HowtoWriteaResearchRe
HowtoWriteaResearchRe
HowtoWriteaResearchRe
随机试题
Thewordreputationin"myreputationintownenhancedmyreputationatwork"is
冷冻干燥的特点不包括()。A.高真空下干燥B.低温下干燥C.成品多孔疏松D.操
不属于利尿药的是()A.甘露醇 B.氢氯噻嗪 C.咖啡因 D.依他
变电运维管理规定下列哪些是运维分析的内容?“两票”和规章制度执行情况分析$;
下边四个图形中,只有一个是由上边的四个图形拼合(只能通过上、下、左、右平移)而成
设备、工具、器具购置投资额一律使用()。A.实际价格 B.预算价格 C.协议
课堂上,当教师播放了一段视频文件后,学生议论纷纷,与教师事先预想的结果截然不同,
共用题干 居民甲有两套住房,将其中一套住房出售给居民乙,成交价格为200万元。
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
机械设备旋转的部件容易成为危险部位,下列关于机械旋转部件的说法中,正确的是(
最新回复
(
0
)