首页
登录
职称英语
According to new research released this week from Miller-Williams, e-comme
According to new research released this week from Miller-Williams, e-comme
游客
2023-11-18
10
管理
问题
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience. What’s really important to customers is brand performance.
The research was based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon, com, AOL-Time Warner, BN.com, eBay, Monster.com and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis- avis a subset of the top e-commerce companies.
Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e-commerce companies are clearly meeting their expectations-- a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financial security, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble.com enjoy a high ranking on perceived financial security.
"This shows us why so many recent activities and acquisitions have been taking place in e-commerce," said Miller-Williams CEO, Gary A. Williams." Their revenues and profits are stabilizing and becoming more predictable so they make nice merger or alliance candidates. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space."
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Key groups of e-commerce users have been resistant to this form of advertising, so use of it may have an impact on the customer’s decision to purchase from a site or not. [br] The thing that most e-commerce customers are concerned about is ______.
本题属细节题,问的是电子商务消费者最关心的是什么。从第一段最后一句What’s really important to customers is brand performance。(对消费者来说,真正重要的是品牌业绩。)由此我们得知,B为正确答案。
选项
答案
解析
B
转载请注明原文地址:https://www.tihaiku.com/zcyy/3196547.html
相关试题推荐
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
AccordingtonewresearchreleasedthisweekfromMiller-Williams,e-comme
AccordingtonewresearchreleasedthisweekfromMiller-Williams,e-comme
AccordingtonewresearchreleasedthisweekfromMiller-Williams,e-comme
Accordingtothenews,whichofthefollowingsocialnetworkingsitesisNOTuse
Accordingtothenews,whichofthefollowingsocialnetworkingsitesisNOTuse
Whatisthenationalityoftheresearchers?[br][originaltext]Happinessi
WhichofthefollowingisNOTtrueaccordingtotheconversation?[br][origina
WhichofthefollowingisNOTtrueaccordingtotheconversation?[br][origina
随机试题
[originaltext]W:John,I’mreallyhungry!M:Justgetanythingyouwant,it’
Itwastheworsttragedyin【C1】______history,sixtimesmoredeadlythantheTit
Text3Itisagoodtimetobeafisherm
A.燥湿运脾,行气和胃B.解表化湿,理气和中C.清热,利湿,退黄D.清热泻火,利
不能反映肾小管功能损伤的指标是A.尿视黄醇结合蛋白B.尿α-微球蛋白C.尿白蛋白
乙公司在与甲公司交易中获金额为300万元的汇票一张,付款人为丙公司。乙公司请求承
甲与乙订立租赁合同,将自己所有的一栋房屋租赁给乙使用。租赁期间,甲拟将该房屋以
自2020年2月1日起,增值税一般纳税人申报抵扣异常凭证进项税额累计
根据消费税法律制度的规定,下列各项中,应按照“高档化妆品”税目计缴消费税的有(
地方规划与国家级规划发生矛盾时,正确的做法有( )。 A.地方规划应当服从
最新回复
(
0
)