首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2023-11-09
11
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow. [br] The "youth market" is created so as to cater for
选项
A、distinctive young consumers and their culture.
B、the enterprising businesses in Western Europe.
C、the increasingly prosperous European economy.
D、the emergence of an American phenomenon.
答案
A
解析
由第2段第2句可知This is a market则指youth market,该句提到cater to…年青人对摇滚的狂热和流行艺术的追求,这就是distinctive consumer and cultural patterns的具体体现,故选A。B中的en-terprising businesses在第2段第2句有提及,但enterprising businesses就是构成youth market的成分,不符合本题题意。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3171923.html
相关试题推荐
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
Maybeunemploymentisn’tsobadafterall.Anewstudysaysthathavingade
随机试题
Wife:OurvisittoLondonisreallyrewarding.Whatdoyouthink,darling?Husb
Thispartistotestyourabilitytodopracticalwriting.Youarerequiredtowr
()不应设置在人员密集场所、有爆炸危险性的场所及有超净要求的场所,K型及其他型热
教师知识水平与教师专业发展水平一致。()
痰蒙心神证的表现应除外哪项A.神情痴呆 B.惊悸失眠 C.意识模糊 D.喃
关于企业债券融资特点的说法,正确的有( )。A.筹集到的资金需到期偿还 B.
B解举反例说明,符合题目条件的级数有两种不同的情况:收敛,发散。
位于面部,耳屏正中与下颌骨髁状突之间凹陷中的穴位是( )。A.角孙 B.听宫
安斯沃斯等利用陌生情境技术研究了婴儿的依恋。某婴儿当母亲在场时能独自探索,母亲离
1.背景材料:某施工单位承接了一条长21km的二级公路的路基、路面工程,路基宽
最新回复
(
0
)