首页
登录
职称英语
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
游客
2023-11-01
11
管理
问题
[A]benefits[I]flourishing
[B]commissions[J]saddle
[C]extravagant[K]inclination
[D]similar[L]mounted
[E]inaccessibly[M]pioneered
[F]revenue[N]accordingly
[G]reluctant[O]harmonious
[H]mobilize
Internet advertising is booming. The industry has gone from $ 9. 6 billion in【C1】______in 2001 to $ 27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to art advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______. The price per click varies from $ 0.10 to as much as $ 30, depending on the keyword, though the average is around $ 0.50. Google made most of its $ 6.1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called "click fraud"—bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______. Click fraud can also be used by one company against another: clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched " pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click. [br] 【C2】
选项
答案
I
解析
根据空格后名词industry可推断,此处缺少形容词作定语。结合文章第一句话Internetadvertising is booming.(互联网广告业正在蓬勃发展。)可知,该产业是欣欣向荣的,备选形容词中的flourishing“繁荣的,欣欣向荣的”符合句意,故[I]为答案。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3147709.html
相关试题推荐
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
随机试题
Concernwithmoney,andthenmoremoney,inordertobuytheconveniencesand
Taxauthoritiesaccuseownersandseniorexecutivesof’threeofRepublicofKor
关于建筑内疏散走道宽度的说法,下列错误的是()。A.高层医疗建筑双面布房
肾门高度约平A.胸10椎体 B.胸11椎体 C.胸12椎体 D.腰1椎体
某商业银行用一年期美元存款作为一年期欧元贷款贷款的融资来源,存款按照美国国库券利
A.间使 B.内关 C.曲泽 D.大陵 E.劳官手厥阴心包经的络穴是(
先天禀赋决定着体质的相对A:可变性 B:连续性 C:复杂性 D:普遍性
进行投资项目资本预算时,需要估计债务资本成本。下列说法中,正确的是()。A
设立工程咨询成果质量评价标准的基本原则不包括()。A.能定量考核的尽可能采用定量
(2015年真题)在企业安全文化建设过程中,职工应充分理解和接受企业的安全理念。
最新回复
(
0
)