首页
登录
职称英语
According to the passage, the speaker is [br] [originaltext] Good evening, e
According to the passage, the speaker is [br] [originaltext] Good evening, e
游客
2023-10-31
14
管理
问题
According to the passage, the speaker is [br]
Good evening, everyone. Welcome to the class of our sales and marketing course. Tonight, I’ll be talking about advertising. Different types of advertising can make your company or your organization more successful.
Now, I’m not going to talk about the advertising media. There are various choices—radio, newspapers, magazines and of course, the Internet. It’s almost impossible to go into Google or Yahoo or whatever and not find advertising on almost every page.
But, I’ll stress one thing. Advertising can be expensive, whether you are a small businessman or a multinational corporation. [151So it’s very important that what you spent on advertising is money well spent and that achieves your objectives. The ads must be "cost-effective". It is therefore essential to use the right "type" of advertising that makes it effective.
There are several types of advertising, aiming to promote one or more, of the following things: brand name; company image; a product; a service or a group, like a manufactures’ association. But the common aim is that the advertiser wants to change or reinforce people’s attitudes or perception. For example, advertising to promote a brand name is designed to create and keep strong images in the customer’s mind of the product, not the company. But different types of advertising might be mutually exclusive. The important thing is that the objectives must be clear, mutually supportive, not contradictory. Our time is up and we will continue next time. Good night!
选项
A、Money for advertising must be spent effectively.
B、Several types of advertising should be used.
C、The advertising should be designed effectively.
D、Big money should be spent on advertising.
答案
A
解析
短文中提到,花费在广告中的钱必须既合理又达到了目标,这是很重要的,A与之相符。B利用原词several types进行语音干扰;C未提及;D中的should与原文中的can不一致。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3146090.html
相关试题推荐
[originaltext]W:Hi,nicetoseeyouagain!Iheardyou’vetravelledalotrece
[originaltext]W:Frank,wejustgotoursalesfiguresinandthenumbersareve
[originaltext]W:Frank,wejustgotoursalesfiguresinandthenumbersareve
[originaltext]W:Frank,wejustgotoursalesfiguresinandthenumbersareve
[originaltext]W:Frank,wejustgotoursalesfiguresinandthenumbersareve
[originaltext]W:Thetripwasprettygoodexceptfortheflattirewegotonth
[originaltext]M:Hi,Amy.Whataniceday,isn’tit?W:Yeah,Tim.Youlookso
[originaltext]M:Hi,Amy.Whataniceday,isn’tit?W:Yeah,Tim.Youlookso
[originaltext]M:Hi,Amy.Whataniceday,isn’tit?W:Yeah,Tim.Youlookso
[originaltext]M:MorningJulia!Thetrafficisreallyheavytoday.I’malmostl
随机试题
Peopleinsunny,outdoorsystates—Louisiana,Hawaii,Florida—saytheyareth
按成本项目进行成本分析,下列不包括()。A.竣工成本分析 B.材料分析 C
将人体分为前后两部分的断面为A.矢状面 B.冠状面 C.水平面 D.正中矢
监理工程师在审批承包人提交的开工报告时,要对承包人提供的开工条件进行检查、核实、
《内经》所说味过于辛,则( )。A.肝气以津,脾气乃绝 B.大骨气劳,短肌,
不寐肝火扰心证的治法是( )。A.疏肝解郁,清心安神 B.疏肝解郁,宁心安神
蒲黄炮制时应A.武火炒至表面呈黑褐色,喷淋少许清水B.武火炒至表面呈棕褐色,喷洒
下列选项中,属于居住区规划设计“产业化要求”的是( )。A.居住区规划应充分保
按照学习的内容,林格伦把学习分为( )A.技能和知识的学习 B.概念的学习
国内生产总值是指按市场价格计算的,一个国家(或地区)所有()在一定时期内生
最新回复
(
0
)