2. 职称英语
  3. [img]2014m3x/ct_eyyjsbz2012j_eyyjsbcloze_0297_20137[/img] Many new small bus

[img]2014m3x/ct_eyyjsbz2012j_eyyjsbcloze_0297_20137[/img] Many new small bus

游客2023-10-15  29
问题
    Many new small businesses【C1】f______because they try to be everything to everybody. Such a strategy leads to a diffusion of critical resources and an inability to target a viable market. Instead, small businesses should seek to【C2】na______their potential markets down to manageable sizes.
    The first step in this process is to identify the【C3】(distinguish)characteristics of the market in question. These characteristics include, but are not limited to, the needs of the customers, the degree【C4】 which those needs are being met, the demographics of the customers, and their【C5】(geography)location. Additional research is necessary on the size of the market, the amount of money the market spends per year on【C6】pr______or services similar to those of the new business: and the forecast growth of the market. Small businesses should also take into【C7】ac______the trends and potential changes that may impact their primary markets. They should also identify characteristics of【C8】se______markets that may affect the primary market.

    After identifying the proper market, a new small business should then attempt to calculate the percent of the market share it intends to【C9】cap______and outline precisely how it intends to do so. Once there is an estimate of the potential market share, a small business should consider its pricing and gross margin targets. Finally, the small business should focus on【C10】stra______to reach the market. These could include radio and television broadcasts, publications, or any other type of source that has influence with the primary market. [br] 【C2】
选项
答案 narrow
解析 (这句话的含义是：小企业应将它的市场缩小到可操纵的范围之内。而下文的介词down与本空连用，表示“缩小”，所以填narrow。)
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