首页
登录
职称英语
The techniques of sales promotion are used both to motivate salespersons to
The techniques of sales promotion are used both to motivate salespersons to
游客
2023-10-13
15
管理
问题
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories--sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.
Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store "money-off" coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging and contests. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.
Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge. [br] Who are the techniques of sales promotion aimed at?
选项
答案
Both salespersons and consumers
解析
本文开始部分第一句介绍了推销技巧的运用是为了激励推销员更好的销售,也是为了促使顾客购买产品,因此其针对的对象包括推销员和顾客。
转载请注明原文地址:https://www.tihaiku.com/zcyy/3095669.html
相关试题推荐
Ifbusinessmenaretaxedtoomuch,theywillnolongerbemotivatedtoworkhard
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
随机试题
Parentsareoftenupsetwhentheirchildrenpraisethehomesoftheirfriend
钢筋断后伸长率为试样拉伸断裂后的长度与原始标距之比。()
将RNA转移到硝酸纤维素膜上的技术是()。A.Eastern印迹法 B.S
物业管理是由()通过选聘物业服务企业的方式来实现的。A:开发商 B:业主 C
《变电评价管理规定》规定()参与500(330)kV及以上变电站年度评价,编
外感风寒,内伤湿滞之霍乱吐泻证。治宜A.小青龙汤 B.香薷散 C.藿香正气散
下列属于良性肿瘤的是( )。A.白血病 B.黑色素瘤 C.肾母细胞瘤 D
特发性血小板减少性紫癜的主要发病机制是A.脾脏吞噬血小板增多 B.骨髓巨核细胞
(2020年真题)()是证券发行和交易机制的核心,投资者可以获取与证券有关
废水监测时监测点位不应布设在( )。A.污水处理设施各处理单元的进出口 B.
最新回复
(
0
)