Consumer satisfaction/dissatisfaction is determined by the overall feelings o

游客2023-10-07 55

问题 Consumer satisfaction/dissatisfaction is determined by the overall feelings or attitude a person has about a product after it has been purchased. Consumers are engaged in a constant process of evaluating the things they buy as these products are integrated into their daily consumption activities.
What do consumers look for in products? They want quality and value. Especially because of foreign competition, claims of product quality have become crucial to maintaining a competitive advantage. Consumers use a number of cues to infer quality, including brand name, price, and even their estimates of how much money has been put into a new product’s advertisement campaign, These cues and others, such as product warranties(保单) and follow-up letters from the company, are often used by consumers to relieve noticed risk and assure themselves that they have made smart purchase decisions.
                     Consumer Satisfaction/Dissatisfaction
1. Every consumer has  (46) about a product after it has been purchased.
2. Consumers want  (47) in products.
3. A number of cues used to infer quality:  (48)  ,  (49) and so on.
4. Consumers use  (50) to relieve noticed risk.
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选项

答案 warranties，follow-up letters

解析细节题。题目要求回答消费者用哪些方法来降低广告带来的风险．在文章中的第二段倒数第三行可知正确答案为warranties，follow-up letters。

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